Research Archive

Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

April 14, 2021
The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment

[DATA] 11 Must-Know Stats About Nonprofit Websites

March 31, 2021
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. If you work at a charitable organization and

Announcing the 2021 Open Data Project!

March 2, 2021
Open data is the idea that some data should be freely available to everyone to use and republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Based on the

26 Fundraising & Digital Marketing Research Reports for Nonprofits

April 29, 2020
The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. If you would like to suggest a specific report be

Quick Favor Please! Take the 2020 Global Trends in Giving Survey

March 3, 2020
The 2020 Global Trends in Giving Survey is now live and available in seven languages! This year’s questions delve into how donors prefer to give to their favorite causes and will reveal the impact of social media, emerging trends (such as cryptocurrency, Amazon Alexa, gaming for good), and the

Call for Partners! The 2020 Global Trends in Giving Report

October 8, 2019
January 10, 2020 Update: We have signed on 45 amazing partners worldwide for the 2020 Global Trends in Giving Report and the call for applications is now closed. Thank you! The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

September 15, 2019
Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa Asia Australia and