Research Archive

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

June 1, 2021
The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478...

Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

April 14, 2021
The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment...

[DATA] 11 Must-Know Stats About Nonprofit Websites

March 31, 2021
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. If you work at a charitable organization and...

Announcing the 2021 Open Data Project!

March 2, 2021
Open data is the idea that some data should be freely available to everyone to use and republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Based on the...

Newly Released! The 2020 Global Trends in Giving Report

September 14, 2020
Now in its third edition, the 2020 Global Trends  in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. In addition to the global benchmarks, this year the...

26 Fundraising & Digital Marketing Research Reports for Nonprofits

April 29, 2020
The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. If you would like to suggest a specific report be...

Call for Partners! The 2020 Global Trends in Giving Report

October 8, 2019
January 10, 2020 Update: We have signed on 45 amazing partners worldwide for the 2020 Global Trends in Giving Report and the call for applications is now closed. Thank you! The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global...