The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Thank you!


For Nonprofits Worldwide:

1. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey
Published by Nonprofit Tech for Good

2. 2021 Nonprofit Trends Report :: Download
Published by Salesforce

3. 2021 Nonprofit Video Index :: Download
Published by Tectonic Video

4. 2020 Global Trends in Giving Report :: Download
Published by Nonprofit Tech for Good & Funraise

5. 2019 Global NGO Technology Report :: Download
Published by Nonprofit Tech for Good & Funraise

6. 2019 World Giving Index :: Download
Published by the Charities Aid Foundation

For Nonprofits in the United States:

1. Benchmarks Study 2021 :: Download
Published by M+R

2. Charitable Giving Report 2021 :: Download
Published by the Blackbaud Institute

3. 2021 Fundraising Effectiveness Project :: Download
Published by the Association of Fundraising Professionals

4. 2021 Nonprofit Communications Trends Report :: Download
Published by Nonprofit Marketing Guide

5. Women Give 2021 :: Download
Published by the Lily Family School of Philanthropy

6. Why America Gives 2020 :: Download
Published by Classy

7. Giving USA 2020 :: Download
Published by the Giving USA Foundation

8. 2019 Email Deliverability Benchmarks Study :: Download
Published by EveryAction

 

For Nonprofits in Canada:

1. The Giving Report 2020 :: Download
Published by CanadaHelps

2. 2020 Multicultural & Newcomer Charitable Giving Study :: Download
Published by Imagine Canada

For Nonprofits in Africa:

1. 2020 Growing Giving in Kenya, Uganda, and Tanzania Report :: Download
Published by the Charities Aid Foundation

2. South Africa Giving 2019 :: Download
Published by the Charities Aid Foundation

For Nonprofits in Asia Pacific:

1. 2021 Australian Communities Report :: Download
Published by Australian Communities

2. Tech for Good Report 2021 :: Download
Published by the Nasscom Foundation (India)

3. Digital Technology in the Non-for-Profit Sector 2020 :: Download
Published by Infoxchange (Australia & New Zealand)

4. Everyday Giving in India Report 2019 :: Download
Published by Sattva

For Nonprofits in Europe:

1. Charity Digital Skills Report 2021 :: Download
Published by Skills Platform

2. Benchmarks UK Study 2021 :: Download
Published by M+R

3. The Impact of COVID-19 on Charity Communications 2021 :: Download
Published by Charity Communications

4. 2020 Global Trends in Giving Report Focus Italia :: Scarica il report
Pubblicato da Italia non profit

5. La place du numérique dans le projet associatif en 2019 :: Téléchargez
Publié par Solidatech

For Nonprofits in Latin America:

5. 2019 Informe Global sobre Tecnología de ONG :: Descargar
Publicado por Nonprofit Tech for Good & Funraise


Open data is the idea that some data should be freely available to everyone to use and republish as they wish.

The Open Data Project is based on the survey responses from the biennial Global NGO Technology Survey. Published in multiple languages, the project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Survey questions cover website and email communications, online fundraising tools, social media, and productivity and security software.

The survey data is available in real-time by region and country. To view the data, please take the survey, and once submitted, you will be provided instant access to browse and download the data.


Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide