The Insights of 100,000 Nonprofit Technology Facebook Fans

September 21, 2016
Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page

12 Not-So-Great Realities About Nonprofits and Social Media

September 18, 2016
For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take

10 Website Design and Email Marketing Best Practices for Nonprofits

September 6, 2016
The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector

How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

August 21, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early

Announcing the 2016 Global NGO Online Technology Survey!

August 3, 2016
Published in English, French, and Spanish, the goal of the 2016 Global NGO Online Technology Survey is to gain a better understanding of how nonprofits, NGOs, and charities worldwide use online technology. The data will be released on January 30, 2017 in the second annual edition of the

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

July 10, 2016
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors

How to Build Your Nonprofit’s Email List

July 7, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not

10 Must-Add Nonprofits on Snapchat

June 25, 2016
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising.

5 Ways the Internet of Things Could Transform Fundraising

May 29, 2016
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the Internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while

28 Must-Read Fundraising and Social Media Reports for Nonprofits

May 20, 2016
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest