How to Redirect Your New .NGO Domain to Your .ORG Website

October 18, 2016
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. Unlike the .ORG domain which can be bought and used by any brand or individual, the new .NGO domain is only available for

10 Online Fundraising Best Practices for Nonprofits

October 11, 2016
The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their online donor database. Today online donations make up an average of 7-10% of

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

October 9, 2016
According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data

The Insights of 100,000 Nonprofit Technology Facebook Fans

September 21, 2016
Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page

12 Not-So-Great Realities About Nonprofits and Social Media

September 18, 2016
For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take

10 Website Design and Email Marketing Best Practices for Nonprofits

September 6, 2016
The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector

How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

August 21, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early

Announcing the 2016 Global NGO Online Technology Survey!

August 3, 2016
Published in English, French, and Spanish, the goal of the 2016 Global NGO Online Technology Survey is to gain a better understanding of how nonprofits, NGOs, and charities worldwide use online technology. The data will be released on January 30, 2017 in the second annual edition of the

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

July 10, 2016
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors

How to Build Your Nonprofit’s Email List

July 7, 2016
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not