Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. Your nonprofit organization needs to embrace a mobile first strategy to handle giving, and part of that mobile-first strategy is enabling giving via text message.
The next series of webinars required to a earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in March, April and May 2023.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
There are many ways your nonprofit can experiment with artificial intelligence. This post focuses on how you can use AI to improve your organization's written content and, in the process, free up more time to focus on your digital marketing and fundraising campaigns. ChatGPT is out of the box and its not going back in!
Join Sylogist for a free webinar on June 27 to learn how nonprofits can overcome challenges faced by disconnected fundraising, CRM, and fund accounting software systems, such as the cost to maintain, inaccurate data, and the extensive staff time required to administer.
Did you know that recurring donors are 9x more valuable than a one-time donor? Join this free webinar to learn the secrets of turning one-time donors into recurring donors and how to increase the value of each supporter. We’ll also reveal what types of fundraising can result in $1,200 per donor over the course of a year.
With an increasing number of artificial intelligence and machine learning tools becoming available, it’s critical for nonprofits to consider how and when to utilize these technologies. While nothing can replace the personal touch, AI can serve as a valuable assistant and free up time to build stronger relationships with donors.
Starting a 501(c)(3) is not the only option for nonprofit startups. With fiscal sponsorship, individuals and organizations can bypass the complicated 501(c)(3) process thus saving time, money, and a lot of effort.
Seventy-two percent of individuals say that the presence of a charity rating badge increases their likelihood of giving. If your nonprofit does not have charity rating badges on your website, then it's time to look into getting registered with Charity Navigator, Candid, and GreatNonprofits. All three programs are free to use, accept online donations, and are nonprofit organizations themselves.
Golf raises nearly $4 billion for charity annually and today’s technology makes planning and executing a lucrative golf tournament easier than ever. Nonprofits of all sizes can use golf as an effective vehicle to raise mission-critical, unrestricted funds. Best of all, golf tournaments come with a ton of options to supercharge fundraising, from donations to premium sponsorships.
Discover key insights from Classy's sixth annual report, The State of Modern Philanthropy. The report analyzes Classy's proprietary data from 2022, spanning 70,000+ campaigns on the Classy platform, and, for the first time, incorporates insights from our parent company, GoFundMe.
Social media is one of the easiest tools for small nonprofits because it is easy to set up a profile and it’s free to get started. It allows your nonprofit to share its latest news and updates, promote fundraising campaigns, and strengthen relationships with your supporters. This post features 5 reasons why social media is essential for small nonprofits.