Nonprofit organizations have a lot of challenges relating to fundraising. Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks and benefits to show appreciation to and retain donor long term.
Facebook has 2.9 billion monthly active users. YouTube has 2.3 billion, and Instagram has 2 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for.
Diversifying your funding is critical to your nonprofit’s stability and ability to achieve your mission. With the ups and downs of the past few years, many nonprofit organizations that were heavily dependent on just one or two funding sources found themselves in a tight spot.
Stock gifting has a significant impact on nonprofits’ growth and sustainability. In fact, nonprofits that solicit stock gifts grow 5X faster than those that do not – and even though stock gifting has been around for decades, it has only recently become accessible and easy to donate online using DonateStock.com.
A PSA is a way to communicate to the public about an important topic or issue. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action.
As predicted, the exponential growth that golf saw in 2020 and early 2021 has slowed. That being said, the sport is still more popular than it was pre-pandemic and golfers will remain eager to play in 2023.
Embedded giving experiences provide website visitors with a complete donation form without having to leave your website for a separate donation page. Instead of needing to click to visit a separate donation page on your website to begin their donation, they can start the donation process right away on your home page.
According to the 2022 M+R Benchmarks Report, nonprofits pay an average of $3.31 to secure a lead through digital advertising. Most small and medium-sized nonprofits can't afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost.
Everywhere you look, there’s news that a recession is about to drop, or is already here. Real or imagined, one thing is for certain – even the thought of it is putting a strain on donors. If you are a fundraising professional, it’s natural to look for ways to cut back during lean times. That instinct may be a...
Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people...
According to the Giving USA 2022 Report, giving by foundations to nonprofit organizations grew by 3.4% in 2021 to $90.88 billion. Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. The websites listed below can help your nonprofit search and apply for grant funding. If you need training in grant writing, a...
At the end of each year, Nonprofit Tech for Good suggests which digital marketing and fundraising trends nonprofits should prioritize in the following year . In 2023, traditional digital marketing and fundraising strategies, such as email marketing and monthly giving programs will continue to perform well, but new social media platforms and fundraising tools will likely become more widely...
Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys. If you’ve never done so,...