Show Posts in

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

January 10, 2022
Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as...

Useful Tips & Resources for Your Nonprofit’s Annual Report

January 6, 2022
Even though nonprofit organizations aren’t required by law to publish annual reports, most nonprofit leaders recognize the value annual reports can provide. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. Nonprofit managers working on annual reports most frequently ask these five questions. Do we Really Need an Annual Report?...

[WEBINAR] Online Fundraising Best Practices for Nonprofits

January 5, 2022
Date: Wednesday, February 23, 2021 Time: 1pm EST / 10am PST (2 hours) Cost: $30 (USD) Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing...

2022 Cause Awareness & Giving Day Calendar for Nonprofits

January 2, 2022
Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day —  #DataPrivacyDay February 2: World Wetlands Day — #WorldWetlandsDay 4: World...

How to Transform GivingTuesday & Year-End Donors into Monthly Donors

December 28, 2021
With GivingTuesday in November and year-end donations in December, January is a great time for nonprofits to focus on donor retention. GivingTuesday donors contributed an amazing $2.7 billion in 2021, however, most GivingTuesday donors are one-time donors. The same is true for year-end donations. While it might seem impossible to do, turning one-time donors into monthly donors is a...

[DATA] 9 Popular Digital Fundraising Tools and How They Performed in 2021

December 26, 2021
The Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,576 digital marketers and fundraisers that work in the nonprofit sector worldwide. From...

Why Nonprofits Need to Be Early Explorers of the Metaverse

December 19, 2021
The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our...

5 Steps to Prepare for a Successful Nonprofit Website Redesign

December 13, 2021
You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product. Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and...

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

December 8, 2021
From mastering the art of Plain Language to understanding the Metaverse, this post provides the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. 1)...

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

December 7, 2021
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar stresses the importance of modern website design and strategic email marketing for fundraising. Topics include: Current trends in nonprofit website design and how to launch a modern website on a limited budget How to launch and maintain an email marketing strategy that consistently engages...