Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. New, timely content is more vital to the success of your nonprofit’s digital marketing and fundraising strategy than it has ever been.

Substack is a more user-friendly version of Medium that has garnered a large following. Many people regularly post on Substack. Initially, Substacks primarily focused on branding, organization, and food, but the platform's political content has grown, and now there are many notable political Substacks.

Blogging allows your nonprofit to have a consistent stream of new content to use in your e-newsletter and share on social media which, in turn, increases traffic to your website and awareness of your nonprofit’s brand. Blogging is also one of the best ways to improve SEO.

Blogging allows your nonprofit to have a consistent stream of new content to use in your e-newsletter and share on social media which, in turn, increases traffic to your website and awareness of your nonprofit’s brand. Blogging is also one of the best ways for your nonprofit to improve your search engine optimization (SEO).

By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making...