The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.
This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized and implement the best practices featured in 101 Marketing & Fundraising Best Practices for Nonprofits.
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The series took nearly two years to complete, but as of this week is finished and up-to-date!
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, these 100+ statistics can guide your nonprofit in creating and maintaining a successful social media strategy.
The 2026 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
Instagram carousel posts have the highest engagement at 0.66% – compared to 0.51% for single photo posts and 0.41% for reels. Study and test these ten best practices to ensure your nonprofit is utilizing Instagram effectively because Instagram reach and engagement are at an all-time low.
Donors and supporters are bombarded daily with breaking news, ads, AI slop, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your organization. This is best done through an effective content marketing strategy.
Launched on May 5, 2003, LinkedIn is a social network for professionals. 52% of its users are college-educated and 54% of LinkedIn users take home more than $100,000 annually. It's an ideal community to connect with co-workers, influencers, donors, and corporate sponsors.
With 3.3 billion monthly active users, Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis, and thus Facebook should be your first priority in your social media strategy.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, use these 50+ statistics to guide your nonprofit in creating and maintaining a successful online fundraising strategy.
Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. New, timely content is more vital to the success of your nonprofit’s digital marketing and fundraising strategy than it has ever been.
50+ online fundraising statistics about online fundraising strategy, online giving, monthly giving, website and email fundraising, and social media fundraising that can guide your nonprofit in creating and maintaining a successful online fundraising strategy.
Online giving accounts for 13.4% of small nonprofits' total revenue, 8.3% for medium nonprofits, and 4.1% for large nonprofits and those numbers will continue to rise in coming years. To maximize your nonprofit's online fundraising success, study and implement these 10 donation page best practices.