Some annual reports overwhelm readers with information, while others fail to communicate the organization’s real impact. These 10 common annual report mistakes for nonprofits can make it harder to connect with donors, volunteers, and community supporters.
The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.
The reports are some of the nonprofit sector's most useful research reports, and the 2026 editions reaffirm the growing power of email marketing and monthly giving, the waning influence of organic social media, and the growth of AI use in the nonprofit sector.
Consignment auction items have become increasingly popular. By providing access to premium experiences and high-value auction packages without upfront costs, consignment can help organizations build stronger auction catalogs, attract more bidders and reduce the burden on staff and volunteers.
The 2026 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media. Packed with practical advice and customized for nonprofits with limited time and financial resources, the total cost is $229 USD and the program starts July 15!
As print marketing tools, stickers are uniquely rooted in self-expression and authenticity, and when applied by mission-driven nonprofits, they can help engage and build awareness. Also, stickers are among the highest-margin fundraising products with markups that can reach 300%.
The 2026 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
By empowering sponsors to actively promote your tournament, your reach expands far beyond your nonprofit’s networks, helping fill your field and build a stronger partnership with businesses who already support you.
2,006 donors were asked about their giving behavior, preferences, and motivations. 718 of those respondents had a history of making recurring donations, and their answers gave some fascinating insights into what inspired them to make that ongoing commitment.
Professional benefit auctioneers are unsung heroes who often come through time and time again for their nonprofit organizations, instrumental pieces of the fundraising process in helping nonprofits collect donations and raising on average 30% more than their amateur auctioneer counterparts for their good causes.
Community cannot be reduced to a platform. A Slack group is not a community. A membership portal is not a community. An email list is not a community. Those may be containers for community, but they are not the thing itself. Community begins when people are not just receiving information, but building relationships inside the experience.
To a donor, submitting an online donation is instantaneous—a single, satisfying click. But the donor only hears a click. The nonprofit feels the ripples. Beneath the surface of that seemingly simple online donation is a complex, multi-layered financial and technological ecosystem.
A lot of nonprofit professionals dread dread tracking key performance indicators (KPIs). Tracking the wrong fundraising metrics—or even using the right metrics in the wrong way—can be intensely stressful. But tracking the right things can actually help you simplify your job while getting better results.