Social Media Archive

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

April 2, 2020
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to

5 Reasons Your Board Should Switch to Google Drive

March 22, 2020
By Annisa Wanat, an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

March 17, 2020
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab

Quick Favor Please! Take the 2020 Global Trends in Giving Survey

March 3, 2020
The 2020 Global Trends in Giving Survey is now live and available in seven languages! This year’s questions delve into how donors prefer to give to their favorite causes and will reveal the impact of social media, emerging trends (such as cryptocurrency, Amazon Alexa, gaming for good), and the

5 Social Media Templates for Nonprofit Fundraising Events

February 27, 2020
By Emily Rose Patz, Senior Copywriter at DonorPerfect Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching

2020 Cause Awareness & Giving Day Calendar for Nonprofits

December 19, 2019
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon

6 Ways to Raise More with Facebook Fundraisers

October 25, 2019
By Brent Merritt, a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R