Launched on May 5, 2003, LinkedIn is a social network for professionals. 52% of its users are college-educated and 54% of LinkedIn users take home more than $100,000 annually. It's an ideal community to connect with co-workers, influencers, donors, and corporate sponsors.

With 3.3 billion monthly active users, Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis, and thus Facebook should be your first priority in your social media strategy.

The 2025 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. The certificate program provides an honest, practical approach to using social media at a time when organic reach and engagement are at an all-time low.

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, these 100+ statistics can guide your nonprofit in creating and maintaining a successful social media strategy.

AI enables nonprofits to increase fundraising revenue by optimizing donor engagement, predicting giving patterns, and personalizing outreach. These AI marketing and fundraising statistics can help your inspire your nonprofit into adopting generative and predictive AI.

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 2024 Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Thank you to those who took the survey!

The average growth rate for social media ranges from .64% to 3% per month. In other words, the era of organic growth on social media is over. To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.

The reports listed are the nonprofit sector's most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal. The larger and more engaged a community, the greater the opportunity is to make a lasting impact. This is why every nonprofit should be focused on expanding their online presence.

Fees start at $14.99 per month per Facebook Page, Instagram Account, and WhatsApp Account, and there is currently no discount for nonprofits. Named Meta Verified, the program offers a verified badge, enhanced profiles, access to customer service, and search optimization.

By crafting compelling stories, creating a sense of urgency, and making the donation process seamless, your nonprofit can inspire generosity and foster long-term support on social media. It’s not about having the largest following or the flashiest content—it’s about showing your audience why your cause matters and how they can make a tangible impact.

Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The series took nearly two years to complete, but as of this week is finished and up-to-date!