Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...

101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...

Social media tools and trends are always evolving, and to be successful on social media, nonprofits need to embrace a strategy of flexibility and early adoption. This 90-minute webinar will summarize emerging trends in social media and they impact nonprofit digital communications and fundraising. Topics include: An exploration of the metaverse for nonprofits The potential of social VR platforms,...

This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all four webinars will earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Facebook and Instagram are two of the largest social networks in...

Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Customized for small nonprofits with limited time and financial resources, this 90-minute webinar demonstrates how to create and maintain a successful social media strategy. Topics include: The role of...

The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. If you would like to suggest a report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits in the United States: 1. Benchmarks Study 2022 :: Download Published by M+R 2.  State of Modern Philanthropy 2022 ::...

Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Participants will learn how to use Facebook, Instagram, LinkedIn, and Twitter to engage and inspire supporters and donors. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program requires the...