With an honest examination of the benefits and drawbacks of using Facebook, LinkedIn, Instagram, and Threads for your nonprofit, attendees will learn current best practices and gain a clear understanding of which social media platforms should be prioritized in 2024.
Social Media Archive
The 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
Social media helps raise awareness about your cause and enables your nonprofit to connect with a wider audience and attract potential donors and volunteers. The good news is that you don't need a substantial budget to enhance your organization's social media presence.
Social media has seen some major changes over the past years, and to effectively use social media, you have to evolve your strategy alongside it. Make sure your social media is ready to go for Giving Tuesday to help your nonprofit maximize your fundraising efforts.
The era of organic growth on social media is over. To grow your nonprofit’s following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.
The next series of webinars required to a earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts January 24, 2024, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in June-August 2023.
Threads, the new app by Meta, launched in the late afternoon of July 5, 2023 and its growth has shattered records. The early days and weeks, and sometimes even months, are when your nonprofit is most likely to experience the fastest organic growth rate of new followers.
Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
The next series of webinars required to a earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in March, April and May 2023.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
Social media is one of the easiest tools for small nonprofits because it is easy to set up a profile and it’s free to get started. It allows your nonprofit to share its latest news and updates, promote fundraising campaigns, and strengthen relationships with your supporters. This post features 5 reasons why social media is essential for small nonprofits.
The average growth rate for social media ranges from .64% to 4% per month. To grow your nonprofit's following on social media, you need to make concerted effort to let your supporters and donors know how to find your nonprofit on social media.