Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...
Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a...
“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or...
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar stresses the importance of modern website design and strategic email marketing for fundraising. Topics include: Current trends in nonprofit website design and how to launch a modern website on a limited budget How to launch and maintain an email marketing strategy that consistently engages...
Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. accessiBe :: accessibe.com accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...