Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.
A recent study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.
Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
The next series of webinars required to a earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in March, April and May 2023.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
The 2023 Nonprofit Tech for Good Report is based on the survey responses of 1,732 nonprofit professionals. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector.
Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...
Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a...
“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or...
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar stresses the importance of modern website design and strategic email marketing for fundraising. Topics include: Current trends in nonprofit website design and how to launch a modern website on a limited budget How to launch and maintain an email marketing strategy that consistently engages...