Email Marketing Archive

74 Free or Low-Cost Tools and Resources for Nonprofits

June 29, 2021
Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.   Websites & Email 1. accessiBe :: accessibe.com accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The...

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

June 1, 2021
The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...

2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

May 16, 2021
By Audrey Phillips, a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. When you invite...

When and How to Follow Up With Giving Tuesday Donors

November 21, 2020
By Stephanie Kanak, Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. In the timeline...

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

September 16, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits Online...

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

August 13, 2020
Date: Wednesday, September 16, 2020 Time: 1pm EDT / 10am PDT (2 hours) Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good Cost: $10 (USD) This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of...

5 Nonprofit Emails That DON’T Ask For a Donation

June 12, 2020
By Ines Alvergne, Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. Your emails can do wonders in connecting people with your mission and raising money for your cause. But, you will quickly saturate your base of...

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

May 10, 2020
Date: Tuesday, September 16, 2020 Time: 1pm EDT / 10am PDT (2 hours) Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good Cost: $10 (USD) This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion...

[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

February 18, 2020
UPDATE: This webinar was presented on April 1, 2020. You can view a recording on GoToStage. Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget,...

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

February 13, 2020
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...

10 Email Marketing Best Practices for Nonprofits

February 12, 2020
This is the second post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits According to the Global Trends in...