Statistics Archive

[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

February 1, 2022
The Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media....

[DATA] The 10 Most Effective Digital Marketing & Fundraising Tools

October 22, 2021
The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 1,148 digital marketers and fundraisers that work in the nonprofit sector worldwide. From...

[DATA] 11 Must-Know Stats About Online Fundraising

September 13, 2021
The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about...

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

June 1, 2021
The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...

22 Statistics About #GivingTuesday Donors Worldwide

September 23, 2020
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday: 1) The estimated total of...

10 Must-Know Stats About COVID-19 Donors

June 6, 2020
The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below....

39 Social Media Stats from the 2019 Global NGO Technology Report

September 22, 2019
Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The stats below represent 5,721 organizations from 160 countries. The data is also available in the report in infographic format by region: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States...

82 Fundraising and Social Media Stats for Nonprofits

July 21, 2019
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11%...

10 Must-Know Stats About Online Fundraising

March 20, 2018
The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation, and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. At the time, making an online donation...

How Ideology Impacts Which Causes Donors Support

October 8, 2017
According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth,...

12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

September 3, 2017
Rapid population growth and migration are dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the social conscience of of globalization, the nonprofit sector needs to contemplate future...

What Your Nonprofit Needs to Know About Gen Z

June 26, 2017
Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save...