Statistics Archive

10 Must-Know Stats About Online Fundraising

March 20, 2018
The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation, and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. They experimented with placement and color, SEO, and new email marketing services,

How Ideology Impacts Which Causes Donors Support

October 8, 2017
According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse

12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

September 3, 2017
Rapid population growth and migration are dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the

What Your Nonprofit Needs to Know About Gen Z

June 26, 2017
Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are

10 Random, but Interesting Stats About Online Donors Worldwide

June 10, 2017
The inaugural edition of the Global Trends in Giving Report will be released on September 4, 2017.  The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If

5 Lessons Learned from Donating to 25 Nonprofits

May 28, 2017
If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation

Are the Majority of Online Donors Liberal Female Gen Xers?

May 19, 2017
Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. Good for them and thank you, however, the inaugural edition of the Global Trends in Giving Report to be