Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The stats below represent 5,721 organizations from 160 countries. The data is also available in the report in infographic format by region: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States & Canada.
In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends.
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1) 90% of NGOs worldwide regularly use social media to engage their supporters and donors.
Of those NGOs that use social media:
2) 44% have a written social media strategy.
3) 42% utilize an editorial calendar for their social media campaigns.
4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns.
5) 80% say that their board helps, rather than hinders, their use of social media.
6) 84% of NGOs worldwide use Facebook.
Of those NGOs that use Facebook:
7) 97% have a Facebook Page.
8) 54% share Facebook Stories.
9) 47% purchase Facebook Ads.
10) 44% have a Facebook Group.
11) 43% use Facebook Live.
12) 36% utilize Messenger bots.
13) Small NGOs have an average of 8,722 followers, medium NGOs 32,092 followers, and large NGOs 109,158 followers.
14) 25% of NGOs post to their Facebook Page daily, 23% post every other day, 19% post once weekly, 18% post twice or more daily, and 15% post less than once a week.
15) 25% of donors say that social media is the tools that most inspire them to give. Of those donors, 62% say Facebook is the most inspiring.*
16) 18% of donors worldwide have given through Facebook’s Charitable Giving Tools. Of those, 88% say they are likely to give again through Facebook.*
17) 46% of NGOs worldwide use Twitter.
Of those NGOs that use Twitter:
18) 76% regularly tweet hashtags.
19) 30% participate in Tweet Chats.
20) 20% use Twitter Live via Periscope App.
21) 17% purchase Twitter Ads.
22) Small NGOs have an average of 4,241 followers, medium NGOs 17,737 followers, and large NGOs 10,107 followers.
23) 24% of NGOs tweet two to five tweets daily, 21% less than one tweet weekly, 18% one tweet daily, 18% one tweet every other day, 12% one tweet weekly, and 7% five or more tweets daily.
24) 42% use of NGOs worldwide use Instagram.
Of those NGOs that use Instagram:
25) 66% share Instagram Stories.
26) 41% use Instagram Live.
27) 34% purchase Instagram Ads.
28) Small NGOs have an average of 1,83 followers, medium NGOs 2,837 followers, and large NGOs 39,496 followers.
29) 30% of NGOs share to their Instagram Profile less than once weekly, 24% share once weekly, 21% share every other day, 17% share once daily, and 8% share twice or more daily.
30) 28% of NGOs worldwide use LinkedIn.
Of those NGOs that use LinkedIn:
31) 91% have a LinkedIn Page.
32) 29% have an organizational policy that encourages staff to use their personal LinkedIn Profiles during work hours.
33) 22% purchase LinkedIn Ads.
34) Small NGOs have an average of 785 followers, medium NGOs 7,675 followers, and large NGOs 19,365 followers.
35) 68% of NGOs post to their LinkedIn Page less than once weekly, 15% post once weekly, 8% post every other day, 6% post once daily, and 3% two or more posts daily.
36) 26% of NGOs worldwide use YouTube.
Of those that use YouTube:
37) 42% use YouTube Live
38) 19% purchase YouTube Ads
39) 17% use YouTube Giving Tools.
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.