Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.
Websites & Email
1. accessiBe :: accessibe.com
accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The tool also ensures that your website is compliant with WCAG 2.1 and worldwide legislation.
2. Google Analytics :: analytics.google.com
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
3. HTML Tutorial :: w3schools.com
Knowing basic HTML is a must-have skill for online marketers. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits.
4. Iconfinder :: iconfinder.com
5. Internet Archive Wayback Machine :: archive.org/web
The Internet Archive Wayback Machine is an online library of almost 500 billion screenshots of websites since 1996. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time.
6. Mailmunch :: mailmunch.com
7. Social Warfare :: warfareplugins.com
Social Warfare is a WordPress plugin that adds visually compelling social share buttons to your website or blog. The buttons are fully customizable and provide social share counts and analytics.
8. Squarespace :: squarespace.com
9. Wired Impact :: wiredimpact.com
Wired Impact is a website platform built specifically for nonprofits. Their website templates are mobile-compatible, built on WordPress, and include recurring giving, event and volunteer management, email newsletter sign-up, and blogging.
10. WiseStamp :: wisestamp.com
WiseStamp allows you to create HTML-based email signatures for your nonprofit. However, if you decide to use this service, pay for it because the free service requires WiseStamp branding. Also, don’t go overboard! Keep your email signatures modern and simple.
11. wpbeginner :: wpbeginner.com
wpbeginner is an online beginners guide for using WordPress for websites and blogs.
1. Buffer :: buffer.com
Buffer enables social media managers to schedule posts on social networks throughout the day and evening. The analytics tools will also evaluate your posts to deduce the best possible times to share your content.
2. Emojipedia :: emojipedia.org
Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Get Emoji enables you to easily copy and paste emoji.
3. Lightful :: lightful.com
Built for nonprofits, Lightful is a social media management platform that enables organizations to schedule social media posts ahead of time and provides analytics to help organizations raise more awareness and funds.
4. Loomly :: loomly.com
Loomly is an online social media calendar that allows multiple users to collaborate from one master calendar. The service also provides analytics about content performance.
5. ManyChat :: manychat.com
ManyChat enables users to create Facebook Messenger and Instagram DM bots without any coding experience.
6. NameCheckr :: namecheckr.com
NameCheckr easily allows social media manager to search nearly 50 of the most popular social media sites to see whether their first choice of usernames are still available.
7. RiteTag :: ritetag.com
RiteTag allows you to track in real-time the performance of your campaign hashtags. Their dashboard shows you how many people are using your hashtag on Twitter and Instagram and enables you to track trending hashtags.
8. SnapWidget :: snapwidget.com
SnapWidget allows you to display your Facebook, Twitter, and Instagram photos in collage format on your website or blog.
9. Social Print Studio :: socialprintstudio.com
Social Print Studio enables users to login and download photos directly from Instagram and Facebook to create print calendars, cards, and tiny books. Ideal for staff and volunteer appreciation.
10. Storrito :: storrito.com
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. Those who register and attend all three webinars in the series will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.
1. BrainyQuote :: brainyquote.com
BrainyQuote is a directory of inspirational quotes – ideal for creating social media graphics.
2. Flipsnack :: flipsnack.com
Flipsnack empowers users to transform PDFs into online flipping books. See also Issuu.
3. Postable :: postable.com
Postable allows users to easily send cards and postcards through snail mail. Ideal for thanking donors, volunteers, and supporters.
4. SlideShare :: slideshare.net
SlideShare is the largest presentation-sharing website in the world. It’s a great online home for decks from speaking engagements and presentations about your organization’s work.
5. SurveyMonkey :: surveymonkey.com
SurveyMonkey is an online survey service ideal for gathering feedback from donors and supporters. For multilingual surveys, see Alchemer.
6. Year.ly :: yearly.report
Yearly makes it easy to design annual reports, event recaps, donor proposals, and board presentations.
1. Calendly :: calendly.com
Calendly enables users to select time slots via email to easily schedule meetings through Google, Outlook, Office 365, or iCloud calendar.
2. Dropbox :: dropbox.com
Dropbox is a cloud storage service (sometimes referred to as an online backup service) that is frequently used for file sharing and collaboration.
3. Dulingo :: duolingo.com
Dulingo provides access to free online language learning tools. For nonprofit social media managers that work internationally, Dulingo’s design and gamification make it fun to learn the basics of a new language.
4. Grammarly :: grammarly.com
Grammarly allows users to upload documents to scan for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement.
5. Noisli :: noisli.com
Noisli is a background noise that can help you focus while working.
6. Otter :: otter.ai
Otter uses Ambient Voice Intelligence to transcribe meetings, Zoom calls, and conversations into searchable notes that can be easily shared.
7. Small PDF :: smallpdf.com
8. Slack :: slack.com
Slack is a cloud-based tool for teams of staff and volunteers to collaborate on projects and communicate through focused messaging.
9. Thesaurus.com :: thesaurus.com
When writing web and email content, Thesaurus.com allows you to quickly search for alternatives to words that you use too often.
10. Trello :: trello.com
Trello is a collaborative project management tool that provides boards, lists, and cards that enable your organization to prioritize your most important projects. See also Asana.
11. TurboScan :: Google Play/iTunes
TurboScan is a mobile app that enables users to scan documents and images and convert them into PDFs. Ideal for converting travel receipts into PDFs.
12. Zoom :: zoom.us
Zoom is an affordable cloud platform for video and audio conferencing. Ideal for managing remote workers and volunteers and presenting webinars. See also GoToMeeting, Microsoft Teams, and Google Meet.
Graphic Design & Photo Editing
1. Canva :: canva.com
Canva’s drag-and-drop features and professional layouts enable users to easily design stunning graphics and documents. See also Snappa.
2. Coolers :: coolors.co
Coolers is a color scheme generator that allows users to explore thousands of color palettes for your graphic design projects.
3. Creative Market :: creativemarket.com
Creative Market is an online marketplace of graphics design assets. Nonprofits can purchase customizable graphics from fonts to website themes to infographics.
4. Giphy :: giphy.com
Giphy enables users to easily create animated video GIFs and GIF slideshows with captions.
5. iStock :: istock.com
6. PicMonkey :: picmonkey.com
PicMonkey is an easy-to-use photo editing platform that enables users to embed text upon photos, apply watermarks, and create photo collages through a simple drag-and-drop process. For advanced photo editing, see Adobe Creative Cloud.
7. Venngage :: venngage.com
Venngage is an easy-to-use infographic and presentation design tool that allows hi-res image and PDF exports. See also Piktochart.
Video & Video Editing
1. Animoto :: animoto.com
Animoto is an online video maker that makes it easy for anyone to drag and drop their way to powerful and professional marketing videos.
2. CauseVid :: causevid.com
CauseVid allows users to easily create personalized Thank You videos that can be delivered by email. See also ThankView.
3. ClipChamp :: clipchamp.com
ClimpChamp is a video editing tool that empowers users to easily create video ads for Facebook and Instagram.
4. Lumen5 :: lumen5.com
Lumen5 converts articles and blog posts into video content – ideal for social media.
5. Veed.io :: veed.io
1. Email Blacklist Check :: mxtoolbox.com/blacklists
The Email Blacklist Check allows you to check whether your email server is blacklisted by simply entering your IP address or domain. If you discover that you are blacklisted, call your web and email host immediately to fix the problem.
2. Ghostery :: ghostery.com
Ghostery helps you browse smarter by giving you control over ads and tracking technologies to speed up page loads, eliminate clutter, and protect your data.
3. LastPass :: lastpass.com
LastPass is a service that allows you to create and save passwords for multiple websites thus enabling secure easy login and password management.
4. SiteLock :: sitelock.com
SiteLock is a cloud-based security tool that scans your website for malware and security risks and removes them immediately.
For Nonprofits Only
1. Boardable :: boardable.com
Boardable enables boards and committees to easily schedule, meet, and collaborate virtually or in person.
2. GrantAdvisor :: grantadvisor.org
GrantAdvisor allows anyone in the nonprofit community to anonymously write reviews about their grant experiences with foundations.
3. Idealist.org :: idealist.org
Idealist.org is the world’s leading platform for nonprofit jobs and volunteer opportunities.
4. NetSquared :: netsquared.org
NetSquared is a group of volunteer leaders who host free #TechforGood in-person events every month in 120 cities worldwide.
5. Open Data Project :: nptechforgood.com/open-data-project
Based on survey data from charitable organizations worldwide, the Open Data Project illuminates how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.
6. Shopify Nonprofit Program :: shopify.com/nonprofit
Shopify allows nonprofits to develop an online storefront at a discounted rate so your charity or nonprofit can sell products online.
7. Timecounts :: timecounts.org
Timecounts is an online volunteer program management program that empowers nonprofits to easily recruit, manage and mobilize volunteers.
8. TechSoup :: techsoup.org
TechSoup has partnered with technology companies and organizations to offer heavily discounted software to organizations worldwide.
9. VolunteerMatch :: volunteermatch.org
VolunteerMatch is an online portal to volunteer opportunities posted by over 100K nonprofits.
1. Copify :: copify.com
Copify is a portal to copywriters for hire. For $.06 a word, your nonprofit can hire professional writers for your website, blog content, and reports.
2. EventBrite :: eventbrite.com
Eventbrite enables users to create professional event ticketing and registration pages.
3. Skedulo :: skedulo.com
Skedulo empowers nonprofits to manage the schedules of a hybrid workforce.
4. Gusto :: gusto.com
Gusto is an affordable solution for managing payroll, benefits, and HR.
5. MeetUp :: meetup.com
MeetUp is a service that focuses on helping people meet up offline and in person. For small regional nonprofits, the service could be used for local events and regular meetups.
6. Upwork :: upwork.com
From programmers to designers, Upwork enables you to easily hire skilled freelancers. You can upload projects, receive bids, and browse examples of completed work.