Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.


Websites & Email

1. accessiBe ::

accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The tool also ensures that your website is compliant with WCAG 2.1 and worldwide legislation.

2. Google Analytics ::

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

3. HTML Tutorial ::

Knowing basic HTML is a must-have skill for online marketers. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits.

4. Iconfinder ::

Iconfinder is an online database of almost one million icons and many of the social media icon sets are available to download for free. See also the Noun Project.

5. Internet Archive Wayback Machine ::

The Internet Archive Wayback Machine is an online library of almost 500 billion screenshots of websites since 1996. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time.

6. Mailmunch ::

Mailmunch enables users to create a variety of pop-up email forms for their website. The service provides analytics and easy integration with multiple third-party tools. See also OptInMonster.

7. Social Warfare ::

Social Warfare is a WordPress plugin that adds visually compelling social share buttons to your website or blog. The buttons are fully customizable and provide social share counts and analytics.

8. Squarespace ::

Squarespace is a do-it-yourself, low-cost website builder. Ideal for small nonprofits with limited funds for digital marketing. See also Duda and Wix.

9. Wired Impact ::

Wired Impact is a website platform built specifically for nonprofits. Their website templates are mobile-compatible, built on WordPress, and include recurring giving, event and volunteer management, email newsletter sign-up, and blogging.

10. WiseStamp ::

WiseStamp allows you to create HTML-based email signatures for your nonprofit. However, if you decide to use this service, pay for it because the free service requires WiseStamp branding. Also, don’t go overboard! Keep your email signatures modern and simple.

11. wpbeginner ::

wpbeginner is an online beginners guide for using WordPress for websites and blogs.

Social Media

1. Buffer ::

Buffer enables social media managers to schedule posts on social networks throughout the day and evening. The analytics tools will also evaluate your posts to deduce the best possible times to share your content.

2. Emojipedia ::

Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Get Emoji enables you to easily copy and paste emoji.

3. Lightful ::

Built for nonprofits, Lightful is a social media management platform that enables organizations to schedule social media posts ahead of time and provides analytics to help organizations raise more awareness and funds.

4. Loomly ::

Loomly is an online social media calendar that allows multiple users to collaborate from one master calendar. The service also provides analytics about content performance.

5. ManyChat ::

ManyChat enables users to create Facebook Messenger and Instagram DM bots without any coding experience.

6. NameCheckr ::

NameCheckr easily allows social media manager to search nearly 50 of the most popular social media sites to see whether their first choice of usernames are still available.

7. RiteTag ::

RiteTag allows you to track in real-time the performance of your campaign hashtags. Their dashboard shows you how many people are using your hashtag on Twitter and Instagram and enables you to track trending hashtags.

8. SnapWidget ::

SnapWidget allows you to display your Facebook, Twitter, and Instagram photos in collage format on your website or blog.

9. Social Print Studio ::

Social Print Studio enables users to login and download photos directly from Instagram and Facebook to create print calendars, cards, and tiny books. Ideal for staff and volunteer appreciation.

10. Storrito ::

Storrito enables users to create Instagram and Facebook Stories on desktop/laptop computers. For mobile, see the Zoomerang app and Story Swag App.

101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. Those who register and attend all three webinars in the series will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.

Content Marketing

1. BrainyQuote ::

BrainyQuote is a directory of inspirational quotes – ideal for creating social media graphics.

2. Flipsnack ::

Flipsnack empowers users to transform PDFs into online flipping books. See also Issuu.

3. Postable ::

Postable allows users to easily send cards and postcards through snail mail. Ideal for thanking donors, volunteers, and supporters.

4. SlideShare ::

SlideShare is the largest presentation-sharing website in the world. It’s a great online home for decks from speaking engagements and presentations about your organization’s work.

5. SurveyMonkey ::

SurveyMonkey is an online survey service ideal for gathering feedback from donors and supporters. For multilingual surveys, see Alchemer.

6. ::

Yearly makes it easy to design annual reports, event recaps, donor proposals, and board presentations.


1. Calendly ::

Calendly enables users to select time slots via email to easily schedule meetings through Google, Outlook, Office 365, or iCloud calendar.

2. Dropbox ::

Dropbox is a cloud storage service (sometimes referred to as an online backup service) that is frequently used for file sharing and collaboration.

3. Dulingo ::

Dulingo provides access to free online language learning tools. For nonprofit social media managers that work internationally, Dulingo’s design and gamification make it fun to learn the basics of a new language.

4. Grammarly ::

Grammarly allows users to upload documents to scan for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement.

5. Noisli ::

Noisli is a background noise that can help you focus while working.

6. Otter ::

Otter uses Ambient Voice Intelligence to transcribe meetings, Zoom calls, and conversations into searchable notes that can be easily shared.

7. Small PDF ::

Small PDF enables users to convert numerous files types into PDFs as well as edit and merge PDFs. See also Sejda and easy PDF.

8. Slack ::

Slack is a cloud-based tool for teams of staff and volunteers to collaborate on projects and communicate through focused messaging.

9. ::

When writing web and email content, allows you to quickly search for alternatives to words that you use too often.

10. Trello ::

Trello is a collaborative project management tool that provides boards, lists, and cards that enable your organization to prioritize your most important projects. See also Asana.

11. TurboScan :: Google Play/iTunes

TurboScan is a mobile app that enables users to scan documents and images and convert them into PDFs. Ideal for converting travel receipts into PDFs.

12. Zoom ::

Zoom is an affordable cloud platform for video and audio conferencing. Ideal for managing remote workers and volunteers and presenting webinars. See also GoToMeeting, Microsoft Teams, and Google Meet.

Graphic Design & Photo Editing

1. Canva ::

Canva’s drag-and-drop features and professional layouts enable users to easily design stunning graphics and documents. See also Snappa.

2. Coolers ::

Coolers is a color scheme generator that allows users to explore thousands of color palettes for your graphic design projects.

3. Creative Market ::

Creative Market is an online marketplace of graphics design assets. Nonprofits can purchase customizable graphics from fonts to website themes to infographics.

4. Giphy ::

Giphy enables users to easily create animated video GIFs and GIF slideshows with captions.

5. iStock ::

iStock by Getty Images has high-quality, royalty-free visual content for a low cost. See also Unsplash and Shutterstock.

6. PicMonkey ::

PicMonkey is an easy-to-use photo editing platform that enables users to embed text upon photos, apply watermarks, and create photo collages through a simple drag-and-drop process. For advanced photo editing, see Adobe Creative Cloud.

7. Venngage ::

Venngage is an easy-to-use infographic and presentation design tool that allows hi-res image and PDF exports. See also Piktochart.

Video & Video Editing

1. Animoto ::

Animoto is an online video maker that makes it easy for anyone to drag and drop their way to powerful and professional marketing videos.

2. CauseVid ::

CauseVid allows users to easily create personalized Thank You videos that can be delivered by email. See also ThankView.

3. ClipChamp ::

ClimpChamp is a video editing tool that empowers users to easily create video ads for Facebook and Instagram.

4. Lumen5 ::

Lumen5 converts articles and blog posts into video content – ideal for social media.

5. :: is an easy-to-use video editing tool that easily allows you to add subtitles and photos and graphics to videos. See also Kapwing and WeVideo.


1. Email Blacklist Check ::

The Email Blacklist Check allows you to check whether your email server is blacklisted by simply entering your IP address or domain. If you discover that you are blacklisted, call your web and email host immediately to fix the problem.

2. Ghostery ::

Ghostery helps you browse smarter by giving you control over ads and tracking technologies to speed up page loads, eliminate clutter, and protect your data.

3. LastPass ::

LastPass is a service that allows you to create and save passwords for multiple websites thus enabling secure easy login and password management.

4. SiteLock ::

SiteLock is a cloud-based security tool that scans your website for malware and security risks and removes them immediately.

For Nonprofits Only

1. Boardable ::

Boardable enables boards and committees to easily schedule, meet, and collaborate virtually or in person.

2. GrantAdvisor ::

GrantAdvisor allows anyone in the nonprofit community to anonymously write reviews about their grant experiences with foundations.

3. :: is the world’s leading platform for nonprofit jobs and volunteer opportunities.

4. NetSquared ::

NetSquared is a group of volunteer leaders who host free #TechforGood in-person events every month in 120 cities worldwide.

5. Open Data Project ::

Based on survey data from charitable organizations worldwide, the Open Data Project illuminates how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

6. Shopify Nonprofit Program ::

Shopify allows nonprofits to develop an online storefront at a discounted rate so your charity or nonprofit can sell products online.

7. Timecounts ::

Timecounts is an online volunteer program management program that empowers nonprofits to easily recruit, manage and mobilize volunteers.

8. TechSoup ::

TechSoup has partnered with technology companies and organizations to offer heavily discounted software to organizations worldwide.

9. VolunteerMatch ::

VolunteerMatch is an online portal to volunteer opportunities posted by over 100K nonprofits.


1. Copify ::

Copify is a portal to copywriters for hire. For $.06 a word, your nonprofit can hire professional writers for your website, blog content, and reports.

2. EventBrite ::

Eventbrite enables users to create professional event ticketing and registration pages.

3. Skedulo ::

Skedulo empowers nonprofits to manage the schedules of a hybrid workforce.

4. Gusto ::

Gusto is an affordable solution for managing payroll, benefits, and HR.

5. MeetUp ::

MeetUp is a service that focuses on helping people meet up offline and in person. For small regional nonprofits, the service could be used for local events and regular meetups.

6. Upwork ::

From programmers to designers, Upwork enables you to easily hire skilled freelancers. You can upload projects, receive bids, and browse examples of completed work.

About the Author

Heather Mansfield is the founder and editor-in-chief of Nonprofit Tech for Good. Fueled by a strong passion for the Internet, Heather spends her days (and some nights) helping nonprofits, charities, and NGOs worldwide utilize the internet as a tool for social good.

74 Free or Low-Cost Tools and Resources for Nonprofits