A PSA is a way to communicate to the public about an important topic or issue. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action.
If your organization is like most nonprofits, you are continually reaching out to stakeholders to: Educate Change minds Move people to action Recruit for an event Ask for financial support This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target...
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making...
By Elizabeth Ngonzi, is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She is also the Founder and CEO of Liz Ngonzi Transforms, a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and...
By Elizabeth Ngonzi, Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA Please follow Ms. Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, How NGOs Worldwide Can Use Digital Storytelling to Access, Attract and Activate U.S. Donors International organizations planning their fundraising strategies for the new...
By Michelle Chen is an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to...
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. #GivingTuesday is the biggest generosity movement in history. With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a...