A PSA is a way to communicate to the public about an important topic or issue. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action.
Date: Tuesday, April 6, 2021 Time: 1pm EDT / 10am PDT Presented by: Doug Scott, Founder & CEO of Tectonic Video Cost: Free Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video...
By Doug Scott, the founder of Tectonic Video, a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on...
By Becky Brooks, Director of Communications at Animoto, an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video...
YouTube launched almost 13 years ago on February 14, 2005 and you got to give credit to the early adopter nonprofits active on YouTube in its early years. These early adopters were also embracing Myspace when the vast majority of nonprofits hadn’t yet had their aha moment about social media. Today, approximately 72% of internet traffic is video and one...
Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Just because your nonprofit didn’t create a video doesn’t mean you can’t feature it on your channel. By adding videos to “Playlists” and then displaying those playlists as “Sections” on...