Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Participants will learn how to use Facebook, Instagram, LinkedIn, and Twitter to engage and inspire supporters and donors. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program requires the...
Proving to your nonprofit’s stakeholders that your organization is “worthy” of their financial support is an ongoing responsibility for nonprofit management. Those who commit to the organization’s mission – clients, donors, board members, and staff – all have opinions about the optimal spending levels to execute the mission. Fundraising expense is one place where this manifests. Perceptions of spending...
Have you noticed, in the last year or so, how many nonprofits have rebranded? The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. No doubt, change is always in the works in the nonprofit world, but the pandemic forced many...
In 2022 nonprofits will continue their shift to becoming digital-first organizations. When possible, nonprofit professionals want the flexibility and work-life balance that remote work can offer. Thus, if nonprofits want to hire and retain skilled employees in an economy with record low unemployment, then they will need to continue to evolve their operations beyond the traditional office environment. For...
Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements. It also brings greater scrutiny by prospective donors, grantmakers, and sponsors. Today, potential mission partners have abundant giving opportunities and trust matters. Trust is...
A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. After all, there is nothing more disappointing than contributing hard-earned money to what looks like...
Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow...
This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: LinkedIn & Twitter Best Practices for Nonprofits Related Certificate Program: Certificate in Social Media Marketing &...
Organization Snapshot Habitat for Humanity partners with communities all over the globe to help build homes, with the vision of a world where everyone has a decent place to live. Globally, Habitat for Humanity has worked in more than 70 countries and helped more than 39 million people with improved living conditions since 1976. On the local level, affiliate...
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only...