Tribute giving is when a donor makes a donation in someone else's name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.
These seven principles, rooted in behavioral science and backed by sector-wide data, show how nonprofits can strengthen emotional connections with supporters — making it easier for them to give, and to give again.
The 2025 Nonprofit Tech for Good Survey consists of 20 easy-to-answer questions about website and email marketing, online fundraising, social media marketing, and artificial intelligence. Depending upon your answers, the survey only requires 3-7 minutes to complete!
This guide is designed to help nonprofit boards navigate this transformation responsibly. We’ll explore practical use cases for AI in the boardroom, the benefits it offers, the risks to be aware of, and 6 actionable steps to help you adopt AI in a secure, thoughtful, and mission-aligned way.
This free webinar on September 17 provides a clear strategy for choosing and piloting AI and spotlights the ethical guardrails that every nonprofit must respect when deploying AI. Attendees will also be provided field-tested prompts you can copy straight into ChatGPT for prospect research, donor welcome journeys, and lapsed-donor wins.
The first-of-its-kind for the nonprofit sector, the 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising will expand your skill set, advance your career, and help transition your nonprofit into the age of AI.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, these 100+ statistics can guide your nonprofit in creating and maintaining a successful social media strategy.
This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized and implement the best practices featured in 101 Marketing & Fundraising Best Practices for Nonprofits.
At first glance, using PayPal Giving Fund seems like an obvious choice for nonprofits. It’s free, simple, and trusted worldwide. But what many nonprofits don’t realize is that relying too heavily on PayPal Giving Fund can come with hidden risks that might actually hold your fundraising efforts back.
If nonprofits or community organizations want to grow their volunteer base, they must actively market their opportunities in smart, effective ways that inspire action. This post features five proven strategies to help nonprofits market volunteer opportunities and recruit passionate individuals dedicated to driving their missions forward.
The era of embracing AI for self-preservation has arrived, and for nonprofit marketers and fundraisers, the sooner you commit to understanding and using AI in your work, the less likely you will be replaced by it.
50+ online fundraising statistics about online fundraising strategy, online giving, monthly giving, website and email fundraising, and social media fundraising that can guide your nonprofit in creating and maintaining a successful online fundraising strategy.
For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. Experiment with 5 to 10 of the tools and you'll gain a good understanding of the current capabilities of AI, particularly generative AI.