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4 Types of Donor Personas for Effective Nonprofit Fundraising

September 16, 2022
Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys.  If you’ve never done so,...

5 Simple Steps to Take Right Now to Plan Your 2023 Golf Fundraiser

September 8, 2022
If your nonprofit is thinking about planning a golf fundraiser in 2023—whether it’s a brand new event or an established tournament—there are a few simple steps to take right now to make sure your outing is set up for success. 1. Start With Technology The right technology tools are key to easy planning and successful execution of a golf...

94 Free or Low-Cost Tools and Resources for Nonprofits

September 5, 2022
Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...

[Free Webinar] Finding Your First 100 Donors: Donor Acquisition for New Nonprofits

September 2, 2022
You’ve probably heard how important individual donors are to the sustainability of your nonprofit organization. For an early-stage organization, though, knowing how to get started can feel like an overwhelming task. In this free webinar, you’ll better understand why individual donors are important to your mission, where to find prospects, how to get your first donations, and what to...

Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

August 29, 2022
Volunteers are a lifeline for many nonprofits. More than 10.4 million volunteers are currently needed to support nonprofits (VolunteerMatch). And the current estimated national value of each volunteer hour is $29.95 (Independent Sector). Let’s do the math and make a conservative estimate. If every needed volunteer contributed just one hour each week, that time could be valued at about...

[Free Webinar] The Giving Tuesday Cheat Sheet for Nonprofits

August 25, 2022
Last year, 35 million people and 80 countries participated in Giving Tuesday, and these numbers are steadily increasing each year. When the big day is over, more than one-third of annual giving happens in December alone. This presents an amazing opportunity for any size nonprofit to enter the New Year with new relationships, new insight into their retention strategies,...

Fiscal Sponsorship for Nonprofits: An Alternative to 501c3 Status

August 19, 2022
Startup nonprofits, nonprofit newbies, umbrella organizations, community foundations, mentors… there are a lot of ways people may think about or refer to fiscal sponsorships, even if they’re unfamiliar with the term “fiscal sponsorship.” Fiscal sponsorship started in 1959, although it gained in prominence starting in 1993 when Greg Colvin published the first edition, Fiscal Sponsorship: Six Ways to Do...

Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

August 16, 2022
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...

Understanding the Psychology of Why Donors Give to Nonprofits

August 14, 2022
When you think of why your nonprofit’s donors support your organization, do you expect each of their motivations to be the same? If not, are you acknowledging those differences in the way you build relationships with these supporters? If you answered “no…well actually… maybe,” then you are not alone. When time and resources are scarce, it’s easier to send...

Accessibility Widgets and Plugins: What Your Nonprofit Needs to Know

August 12, 2022
First of all, thank you for trying to make your nonprofit website more accessible. You want to do the right thing and make sure your site is easy to use for everyone. That’s important! There’s no easy way to say this, but in most cases, it’s better if you uninstall that plugin (or overlay, or widget)—it’s not going to...