Show Posts in

Five Must-Have Skills for Nonprofit Social Media Managers

March 24, 2011
Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training...

Five Nonprofits That Have Found Their Facebook Voice

March 9, 2011
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites...

The Three Most Common Mistakes Nonprofit Group Admins Make on LinkedIn

March 7, 2011
LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon. It’s at that point that...

Five Ways to Promote Your Text-to-Give Campaigns on Social Media

February 28, 2011
Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that the online promotions of text-to-give campaigns have been mostly limited to text-only...

HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn

February 21, 2011
Odds are your nonprofit has a “Company Page” on LinkedIn. If any of your past staff, interns, or volunteers have a personal profile on LinkedIn and they have added their position at your nonprofit to their work “Experience,” then your nonprofit does indeed have a LinkedIn Company Page. If not, then you can easily create one. Either way, LinkedIn...

The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media

February 17, 2011
Nonprofits have been utilizing social media for five years now (beginning with Myspace and YouTube in 2006), and while most at this point have invested the time and resources into designing a solid, visually distinct, social media-compatible avatar, many nonprofits still make the very common (yet completely obvious) mistake of using a cropped logo as their avatar in their...

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

February 1, 2011
Organization: National Wildlife Federation Organization Size: 400 employees Name: Danielle Brigida Title: Digital Marketing Manager Website: www.nwf.org Blog: www.wildlifepromise.org Facebook: facebook.com/nationalwildlife Twitter: twitter.com/nwf YouTube: youtube.com/nationalwildlife 1. What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization we had a MySpace page with 25 friends. They passed it off...

22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns

January 24, 2011
If you haven’t noticed QR Codes yet, after you read this post and browse the QR Codes on Flickr you’re going to start to seeing them everywhere. In magazines, on flyers, tabletops, and conference materials. So, what are they? QR Codes are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to...

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

January 18, 2011
Organization: WITNESS Organization Size: 29 staff members Name: Marianna Moneymaker Title: Online Outreach and Production Website: www.witness.org Blog: blog.witness.org Facebook: facebook.com/witness Twitter: twitter.com/witnessorg YouTube: youtube.com/witness Flickr: flickr.com/humanrights Mission: WITNESS uses video to open the eyes of the world to human rights violations. 1. What was the very first social media tool your organization utilized, and when? In February 2006,...