Email is still queen. No doubt about it. The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. It’s even the number one activity on the Mobile Web. E-newsletters will likely be eulogized at some point, but for now and in the near future, nonprofits that do not publish e-newsletters are definitely at a disadvantage. That said, optimizing your e-newsletter design for the Social Web is smart. Less text, more images, social media icons, and “Donate Now” buttons are now the pillars of successful e-newsletter design. That said, as mentioned in my recent blog post Five Creative (and Smart) Use of Social Media Icons on Nonprofit Homepages, I am big fan of the upper right-hand corner.
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