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Social Media for Social Good: A How-To Training for Nonprofits in New York, NY

July 22, 2011
Date: Thursday, September 29, 2011 Time: 9:30am – 3:30pm Cost: $149 per person. Location: Meetup.com Headquarters 632 Broadway, New York, NY (Google Map) How to Register: Sign up! View: Training Agenda (PDF) View: Trainings in Other Cities This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Presented by Heather Mansfield...

11 Nonprofit Websites Designed for the Social Web

July 18, 2011
The average Internet user today is barraged with a constant stream of messages in the form of tweets, status updates, shouts, bulletins, e-mail, and “Breaking News!” Social media is not only changing how we communicate online, but it’s also changing how our brains process information. That said, nonprofits would be wise to consider the effect of the Social Web...

Google+ Icons For Your Website, Blog, and e-Newsletter

July 15, 2011
A “Google+ icons” search in Google Images reveals numerous free Google+ icons available for download, however most are embedded in images files. Many of you have to tools to extract and crop the icons for your website, blog, and e-newsletter, but for those of you that don’t, simply right-click on the Google+ icon in the right-hand column of this blog...

Google+ and Nonprofits: No Worries If You Have Not Yet Been Invited!

July 8, 2011
My guess is that 99.99% of nonprofits (or more) have not yet been invited to beta test Google+ (sign up here), but if you are a regular reader of Mashable, TechCrunch, or The Next Web, you might be feeling like your missing out on the fruits of being an early adopter (before the site is even out of beta...

HOW TO: Tweet for an International Audience

July 4, 2011
At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe. It’s amazing what happens on Twitter during our off hours and while we are...

Don’t Think Social Media Results in Online Donations? Think Again!

June 29, 2011
Source: Social Good: Charity and Technology in the Online Universe Written for the March  2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. *   *   *   *   *   *   *   *   *   *   * In the summer of 2000, I launched an e-advocacy portal called eActivist.org. It was a fiscal project of the...

Five Ways to Grow Your Nonprofit’s Facebook Fan Base

June 27, 2011
A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism. 99.9% of nonprofits just can not duplicate their success, and such case studies and best...

10 Common Mistakes Made by Nonprofits on Social Media

June 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve watched the early adopters of MySpace in 2005 propel themselves into the...

Three Ways Nonprofits Can Pioneer m-Advocacy

June 7, 2011
The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be  commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. As social media taught us, those nonprofits who act...