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HOW TO: Create a Google+ Page for Your Nonprofit

November 7, 2011
Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1. Login to your personal...

11 Website Design Best Practices for Nonprofits

October 31, 2011
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters....

Support [Your Organization] on Valley Gives Day on December 10, 2014

October 30, 2011
is one of the hundreds of nonprofits participating in the third  annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four hours. Throughout the day, donors will be randomly chosen and your gift may be...

Nine Holiday Card Programs That Benefit Nonprofits

October 30, 2011
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very...

11 Must-Follow Nonprofits On Tumblr

October 24, 2011
Defying its name, Tumblr user growth has accelerated dramatically in 2011 (up 218% over last year) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot...

[TV Interview] Social Media for Social Good: A How-To Guide for Nonprofits

October 20, 2011
Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online (Twitter, Facebook, YouTube, etc.) over being “Heather Mansfield,” but writing and promoting Social Media for Social Good: A How-To Guide for Nonprofits has required that I step out of my comfort zone a bit and put a face and voice to human being behind the “Nonprofit...

Four Reasons Why Nonprofits Should Follow More on Twitter

October 10, 2011
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow...

Nonprofits Can Now Post Status Updates from LinkedIn Company Pages

October 7, 2011
At the beginning of my webinar on Twitter and LinkedIn I always poll attendees on whether they have found and claimed their nonprofit’s Company Page on LinkedIn. The answer usually hovers around a resounding 90%… “No.” The vast majority of nonprofits have not claimed or even know what a LinkedIn Company Page is. Well, that’s going to change dramatically...

Three Reasons Why Nonprofits Should Diversify Their Brand Online

September 24, 2011
In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand...