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Five Must-Have Characteristics of Nonprofit Mobile Websites

April 12, 2011
On the Mobile Web, it’s 1999 all over again. Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. Mobile search engines like Google Mobile, Yahoo! Mobile, and Bing Mobile are hungry for mobile content, especially fresh content.  That said, the...

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

April 7, 2011
Integrating your nonprofit’s Web 1.0 and Web 2.0 campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social...

HOW TO: Use Facebook Questions for Your Nonprofit

April 4, 2011
Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Quora is great for professionals and those that want to spend...

Five Must-Have Skills for Nonprofit Social Media Managers

March 24, 2011
Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in...

Five Nonprofits That Have Found Their Facebook Voice

March 9, 2011
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page...

HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn

February 21, 2011
Odds are your nonprofit has a “Company Page” on LinkedIn. If any of your past staff, interns, or volunteers have a personal profile on LinkedIn and they have added their position at your nonprofit to their work “Experience,” then your nonprofit does indeed have a LinkedIn Company...
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