Like nonprofits, I am generally thrifty. Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Was it worth it? Would I do it again? Sorry Facebook. The answer is no. Not for $30 anyway. The Return on Investment (ROI) was not significant enough to make me a convert. For $3? Absolutely!...
If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. As soon as you learn and become comfortable with a tool set, it’s replaced with a new one. The best social media managers will adapt quickly, embrace a state of constant...
Heather Mansfield, owner of DIOSA Communications, principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person. With an objective eye and knowledge gained from utilizing online technology for nonprofits for more than...
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that...
Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Would you ever send out a print or e-mail newsletter, or sign off on a business card with a cropped or visually-defective logo and text so small that it was...
Until recently, I have gone to exceptional lengths to avoid getting video recorded. I have always felt very uncomfortable in front of a camera and even more so watching myself recorded. I’m usually the person behind the lens. Know what I mean? In fact, one of the reasons that I have pursued a career in nonprofit technology, ironically, is...
Soaring tablet use and an online commons increasingly battling information overload has fundamentally changed web design as we know it. Bigger pictures, less text, larger fonts, and easy-to-tap and click buttons and navigation are the new Web design aesthetic. That said, consistency in Web design is becoming more complicated with each passing day. Do you attempt to create one...
Every morning I begin my day with browsing those that have followed @NonprofitOrgs from the previous morning before. I then follow in return those that are nonprofits, nonprofit staff, or nonprofit service providers and today I followed my 100,000th nonprofit: Furry Feet Rescue in Walnut Port, PA (@FurryFeetRescue). To commemorate reaching 100,000 (which took three years, 10 months, and 100,000...
A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and...
The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages. That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How...
UPDATED July 19 :: With more than 19 million monthly unique visitors, Pinterest is now the fourth most trafficked social networking site in the United States – behind Facebook, Twitter and LinkedIn. Even if your nonprofit is not quite ready to take the leap into pinning, at the very least you should sign up to reserve your first choice of...
On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits, but a how-to get...
With each passing day your supporters, donors, activists and sponsors are becoming overwhelmed by the barrage of tweets, status updates, text messages, and emails being thrown at them on a daily basis. As a result, text-based “Thank You” messages are often unread and overlooked. That said, a video can often communicate your appreciation better than the written word and...