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10 Common Mistakes Made by Nonprofits on Social Media

June 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve...

Three Ways Nonprofits Can Pioneer m-Advocacy

June 7, 2011
The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be  commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and...

Three Must-Haves On Your Nonprofit’s Blog

June 1, 2011
As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe” option and social networking icons in...

Six Online Fundraising Tools You May Have Never Heard Of

May 24, 2011
You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s...

Five Nonprofits That Have Found Their Twitter Voice

May 9, 2011
Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to...

HOW TO: Launch a Mobile Photo-Sharing Campaign for Your Nonprofit

May 5, 2011
Nonprofits pioneered social media. They were on Myspace and organizing via Facebook Groups years before corporate brands, higher education, and broadcast and print media. That said, I am  starting to worry a little bit that nonprofits are falling behind on mobile communications and missing out on some exceptional opportunities...

50,000 Nonprofits on Twitter!

April 21, 2011
It took 2 years, 10 months, and 50,000 clicks of a mouse, but yesterday @NonprofitOrgs followed its 50,000th nonprofit on Twitter! I start each morning browsing those that followed @NonprofitOrgs the day and night before, and follow those that are nonprofits and nonprofit staff in return. There...
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