Nonprofit Tech for Good

Email is still queen. No doubt about it. The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. It’s even the number one activity on the Mobile Web. E-newsletters will likely be...

Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve...

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be  commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and...

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe” option and social networking icons in...

You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s...

While writing Social Media for Social Good: A How-To Guide for Nonprofits, I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page,...

Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the...

Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to...

Nonprofits pioneered social media. They were on Myspace and organizing via Facebook Groups years before corporate brands, higher education, and broadcast and print media. That said, I am  starting to worry a little bit that nonprofits are falling behind on mobile communications and missing out on some exceptional opportunities...

It took 2 years, 10 months, and 50,000 clicks of a mouse, but yesterday @NonprofitOrgs followed its 50,000th nonprofit on Twitter! I start each morning browsing those that followed @NonprofitOrgs the day and night before, and follow those that are nonprofits and nonprofit staff in return. There...