Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes” have minimal and...
Last year’s list of nonprofit holiday gift programs has been getting a lot traffic over the last two weeks thanks to Google searches. In addition to all those wonderful programs, I wrote up 11 more for 2010. Please use your purchasing power wisely and with compassion this holiday season by giving gifts that benefit nonprofits and make the world...
Whether it is better and more productive to Retweet old-school style or with just one-click using Twitter’s Retweet function is a question I have been asking myself for months now, and the truth is I just don’t know the answer yet. Both methods have their pros and cons, and without asking my followers, it’s hard to say with conviction...
The title of this blog post may be a bit of mouthful, but Facebook Tagging is very simple. That said, many nonprofits still don’t know how to do it. Without fail, every time I demonstrate Facebook Tagging in a social media training there is always a resounding “Wait… hold up! How did you do that? Can you please show...
Using SwebApps.com, I quickly threw together and launched an iPhone App for Nonprofit Tech 2.0 in the fall of 2009. Once it was available in iTunes, I quickly moved on to other tasks and quite honesty, paid no attention to it for almost a year. Then when searching for “nonprofit” Apps in iTunes last month, I was surprised to...
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs...
9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new...
One year ago today Nonprofit Tech 2.0 published its first blog post. At the time I was a skeptical blogger. I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 just surpassed 254,000 visitors. I didn’t see that coming at all. In fact,...
UPDATE :: After you verify your business/nonprofit, you are asked to merge your Official Page with your Places Page. I have sneaking suspicion that the merged example in this blog post is a glimpse of the new Pages that are launching this week. Hold off on #6 below until further notice. Many nonprofit communicators are now aware that Facebook...
While there are many great nonprofit bloggers, nonprofits that are utilizing social media and mobile technology should also be reading the five blogs listed below. Although they are primarily written for the private sector, their writers seemingly have direct communication with companies like Facebook, Twitter, Foursquare, etc. and often provide some of the best inside information about crucial updates...
Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. While it is definitely true these sites could be here...
There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 in September of 2009, I had very low expectations. I wasn’t convinced at all that the world needed another blogger. But within a few months it was clear that blogging was the missing piece in my online communications strategy. 80% of my ROI (Return...
One in five Americans now access the Mobile Web daily. Smartphones are transforming the Internet and how individuals access the Web. This means nonprofits and their web communication strategies need to transform as well. Desktop and laptop computers have become essential tools for nonprofit communicators over the last decade, and now we are entering the era of smartphones –...