Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet.
That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They vary their content – it’s not all just about them. They have personality and its obvious that there is a human being behind the avatar. They also do not sync with Facebook and understand that Facebook requires its own voice – distinct from twittering – and has an ebb and flow completely different from that of Twitter. Finally, they put their community first and marketing second. They are engaging and listening and not just broadcasting content, and have discovered the right amount of tweets to interest, rather than annoy their followers.
The Humane Society of the United States :: @HumaneSociety
MobileActive.org :: @MobileActive
Pancreatic Cancer Action Network :: @PanCAN
SickKids Foundation :: @SickKids
Tate :: @Tate