In an era where digital visibility is crucial, understanding and leveraging Google Ad Grants is indispensable for nonprofits. The program offers up to $10,000 per month in free advertising credits on Google Ads. The grant can be a game-changer for nonprofits looking to enhance their online impact.
Google Ad Grants is a philanthropic initiative by Google that provides nonprofit organizations with free advertising credits of up to $10,000 per month on the Google Ads platform. The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes.
Your nonprofit's Google Ad campaigns are up and running and now it’s time to assess whether your campaigns are performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance.
Google Search Ads can be a very effective tool for increasing awareness of your nonprofit, attracting volunteers and event attendees, and achieving your fundraising goals—provided you have the skills and budget necessary to implement effective Google Ads campaigns. In this free webinar, you'll learn how to implement a Google Ads strategy at your nonprofit.
Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimize their strategies to make the most of precious resources. Learning how to create and track Conversions in Google Analytics 4 is a must for today's digital marketers.
Date: Tuesday, May 3, 2022 Time: 1pm EDT / 10am PDT Cost: Free Presented by: Stephen Urich, CEO of Grant Republic Looking for a great way to promote your cause? Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. This...
Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as...
By Emily Friedrichs of Elevation – a digital ad agency that specializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Elevation has been a nonprofit partner since 2007 and currently supports more than 200 different organizations in Europe and the Americas. Nonprofits need to be visible on the internet, but getting to a place...
By Grant Hensel, CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on...
By Grant Hensel, CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available...
By Annisa Wanat, an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority is always governance, its members may also be the organization’s best spokespeople,...
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part-time as Head of Digital for Barnardos Ireland and does freelance consulting. 1) You can get $10k per month in free advertising from Google Google Ad Grants is an in-kind programme that gives non-profits free access...