Branding Archive

5 Strategies to Spark Brand Leadership at Your Nonprofit

July 16, 2023
Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.

[Infographic] How Good Design Impacts Nonprofit Digital Marketing & Fundraising

July 16, 2022
New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include: Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand 26% of nonprofits have rebranded in...

7 Essentials for Your Nonprofit’s Branding Guidelines

May 22, 2022
Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design...

3 Effective Tools for (Re)Branding Your Nonprofit

May 4, 2022
Have you noticed, in the last year or so, how many nonprofits have rebranded? The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. No doubt, change is always in the works in the nonprofit world, but the pandemic forced many...

3 Smart Branding Strategies for Nonprofits

April 26, 2021
By Beth Singer, Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of...