New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include:
- Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand
- 26% of nonprofits have rebranded in the past two years – and of these, around half (47%) have already experienced an increase in revenue
- More than two-thirds of charities (68%) say a strong visual brand increases volunteer interest
- 31% expect to increase their annual spend on visual branding this year
From increased revenue to improved volunteer and donor engagement, professional design and visual branding create tangible financial benefits for charities and nonprofit organizations around the world.