A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success.
Website Design
- 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [Web FX]
- 25% of website visitors will abandon a website if it takes more than four seconds to load. [Website Builder Expert]
- 55% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Squarespace, 6% use Wix, and 2% use Drupal). [2026 Nonprofit Tech for Good Report]
- 75% use the .org domain for their primary website and email communications. [2023 Nonprofit Tech for Good Report]
- 94% of nonprofits have a website that is optimized for mobile browsing. [2023 Nonprofit Tech for Good Report]
- 26% of nonprofits have websites designed for those with visual and hearing impairments. [2026 Nonprofit Tech for Good Report]
- 23% have a website that is available in more than one language. [2026 Nonprofit Tech for Good Report]
- 25% plan to redesign their website within the next two years. [2026 Nonprofit Tech for Good Report]
- 31% use email subscribe popups on their website. [2026 Nonprofit Tech for Good Report]
- 68% of nonprofits worldwide have a blog or news section on their website that is regularly updated. [2026 Nonprofit Tech for Good Report]
- 4% of nonprofit websites have a chatbot available to respond to supporter inquiries. [2026 Nonprofit Tech for Good Report]
Website Traffic
- Nonprofits have an average of 12,708 website visitors per month. [NextAfter]
- Nonprofits average a 60-70% bounce rate — a good bounce rate is between 40% or below — indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. [Impact SEO]
- Mobile users represented 52% of all visits to nonprofit websites, with 48% of traffic from users on desktop devices. [M+R Benchmarks]
- Organic traffic (website traffic generated by unpaid search results) generates 39% of all nonprofit website visits. [M+R Benchmarks]
- The top three sources of website traffic are direct / email (22%), organic search (17%), and social media (16%). [HubSpot]
Website Fundraising
- Visitors on desktop devices make up the majority of donation transactions (57%) and revenue (72%). [M+R Benchmarks]
- The average gift made on desktop devices is $168; for mobile users, the average gift is $88. [M+R Benchmarks]
- 1.6% of website visitors make a donation, generating an average of $1.33 per visitor. [M+R Benchmarks]
- 68% of online donors most trust websites and email addresses that use the .org domain. [Global Trends in Giving Report]
Website Security
- 68% of nonprofits have a website security plan in place. [2023 Nonprofit Tech for Good Report]
- 84% of nonprofits have an SSL. [2026 Nonprofit Tech for Good Report]
- 27% of nonprofits have experienced a cyberattack with the last two years. [2026 Nonprofit Tech for Good Report]
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