A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success.
Website Design
- 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [Web FX]
- 25% of website visitors will abandon a website if it takes more than four seconds to load. [Website Builder Expert]
- 55% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Squarespace, 6% use Wix, and 2% use Drupal). [2026 Nonprofit Tech for Good Report]
- 75% use the .org domain for their primary website and email communications. [2023 Nonprofit Tech for Good Report]
- 94% of nonprofits have a website that is optimized for mobile browsing. [2023 Nonprofit Tech for Good Report]
- 26% of nonprofits have websites designed for those with visual and hearing impairments. [2026 Nonprofit Tech for Good Report]
- 23% have a website that is available in more than one language. [2026 Nonprofit Tech for Good Report]
- 25% plan to redesign their website within the next two years. [2026 Nonprofit Tech for Good Report]
- 31% use email subscribe popups on their website. [2026 Nonprofit Tech for Good Report]
- 68% of nonprofits worldwide have a blog or news section on their website that is regularly updated. [2026 Nonprofit Tech for Good Report]
- 4% of nonprofit websites have a chatbot available to respond to supporter inquiries. [2026 Nonprofit Tech for Good Report]
Website Traffic
- Nonprofits have an average of 12,708 website visitors per month. [NextAfter]
- Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. [Impact SEO]
- Mobile users represented 52% of all visits to nonprofit websites, with 48% of traffic from users on desktop devices. [M+R Benchmarks]
- Organic traffic (website traffic generated by unpaid search results) generates 39% of all nonprofit website visits. [M+R Benchmarks]
- The top three sources of website traffic are direct / email (22%), organic search (17%), and social media (16%). [HubSpot]
Website Fundraising
- Visitors on desktop devices make up the majority of donation transactions (57%) and revenue (72%). [M+R Benchmarks]
- The average gift made on desktop devices is $168; for mobile users, the average gift is $88. [M+R Benchmarks]
- 1.6% of website visitors make a donation, generating an average of $1.33 per visitor. [M+R Benchmarks]
- 68% of online donors most trust websites and email addresses that use the .org domain. [Global Trends in Giving Report]
Website Security
- 68% of nonprofits have a website security plan in place. [2023 Nonprofit Tech for Good Report]
- 84% of nonprofits have an SSL. [2026 Nonprofit Tech for Good Report]
- 27% of nonprofits have experienced a cyberattack with the last two years. [2026 Nonprofit Tech for Good Report]
The 2026 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media. Packed with practical advice and customized for nonprofits with limited time and financial resources, the total cost is $229 USD.
