Nonprofit Tech for Good offers content partnerships to service providers that specialize in the nonprofit sector. Content partners sign on to provide a combination of sponsored posts and content resources to the Nonprofit Tech for Good community at a discount rate.
Cost
Option #1: The next available start date is February 10, 2024.
1 Sponsored Post + 2 Content Resources
$1,875 [$350 spent on social ads]
- Priced at $625 per sponsored post and content resource
- Includes a $50 LinkedIn, $50 Facebook, $25 Instagram, and $25 X ad spend for the sponsored post
- Includes a $50 LinkedIn, $40 Facebook, and $10 X ad spend for each content resource
- Optional sponsored webinar add-on for $3,000
Option #2: The next available start date is February 10, 2024.
1 Sponsored Post + 3 Content Resources
$2,500 [$450 spent on social ads]
- Priced at $625 per sponsored post and content resource
- Includes a $50 LinkedIn, $50 Facebook, $25 Instagram, and $25 X ad spend for the sponsored post
- Includes a $50 LinkedIn, $40 Facebook, and $10 X ad spend for each content resource
- Optional sponsored webinar add-on for $3,000
Option #3: The next available start date is February 10, 2024.
2 Sponsored Posts + 4 Content Resources
$3,600 [$700 spent on social ads]
- Priced at $600 per sponsored post and content resource
- Includes a $50 LinkedIn, $50 Facebook, $25 Instagram, and $25 X ad spend for each sponsored post
- Includes a $50 LinkedIn, $40 Facebook, and $10 X ad spend for each content resource
- Optional sponsored webinar add-on for $3,000
Option #4: The next available start date is January 24, 2024.
2 Sponsored Posts + 6 Content Resources
$4,800 [$900 spent on social ads]
- Priced at $600 per sponsored post and content resource
- Includes a $50 LinkedIn, $50 Facebook, $25 Instagram, and $25 X ad spend for each sponsored post
- Includes a $50 LinkedIn, $40 Facebook, and $10 X ad spend for each content resource
- Optional sponsored webinar add-on for $2,750
Option #5: The next available start date is January 10, 2024.
3 Sponsored Posts + 12 Content Resources
$8,625 [$1,650 spent on social ads]
- Priced at $575 per sponsored post and content resource
- Includes a $50 LinkedIn, $50 Facebook, $25 Instagram, and $25 X ad spend for each sponsored post
- Includes a $50 LinkedIn, $40 Facebook, and $10 X ad spend for each content resource
- Optional sponsored webinar add-on for $2,500
Benefits
In addition to building your brand recognition within the Nonprofit Tech for Good Community, sponsored posts receive 2,000-8,000 visits over a 12-month period with click-throughs to your website ranging from 3-10%. Promoted content resources receive between 400-800 clicks over a 4-week promotion period.
Content partnerships are a unique sponsorship opportunity and more affordable and better targeted than digital advertising. Please note that promoted content resources must alternate between gated and ungated.
Where Your Sponsored Post is Promoted
- Our Weekly Newsletter: Your post is featured in our newsletter (10,000 subscribers) for 4-6 weeks depending upon our content schedule.
- LinkedIn: Your resource is shared once to our LinkedIn Page (15,500 followers) and to our LinkedIn Groups when relevant: Social Media for Nonprofit Organizations (166,000 members), Online Fundraising for Nonprofit Organizations (37,000 members), Website & Email Marketing for Nonprofit Organizations (2,000 members).
- Facebook: Your resource is shared once to our Facebook Page (112,000 followers) and once to our Facebook Group (2,400 members).
- Instagram: Your post is shared once to our Instagram Account (75,000 followers).
- X: Your resource is posted/reposted to our X account (768,000 followers) 8-12 times depending upon its popularity.
Where Your Content Resource is Promoted
- Our Weekly Newsletter: Your resource is featured once in our newsletter (10,000 subscribers).
- LinkedIn: Your resource is shared once to our LinkedIn Page (15,500 followers) and to our LinkedIn Groups: Social Media for Nonprofit Organizations (166,000 members), Online Fundraising for Nonprofit Organizations (37,000 members), Website & Email Marketing for Nonprofit Organizations (2,000 members).
- Facebook: Your resource is shared once to our Facebook Page (112,000 followers) and once to our Facebook Group (2,400 members).
- X: Your resource is posted/reposted to our X account (768,000 followers) 8-12 times depending upon its popularity.
Content partners that spend $1,000 or more annually are also listed as a sponsor on the right bar of Nonprofit Tech for Good and on our Thank You to Our Sponsors! page.
To pitch your content resource and inquire about available due dates, please contact Heather Mansfield.