Nonprofit Tech for Good offers content partnerships to service providers that specialize in the nonprofit sector. Content partners sign on to provide a combination of sponsored posts and content resources to the Nonprofit Tech for Good community at a discount rate.
Cost
Option #1:
1 Sponsored Post + 2 Content Resources
$1,875 [$300 spent on social ads]
- Priced at $625 per sponsored post and content resource
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for the sponsored post
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each content resource
Option #2:
1 Sponsored Post + 3 Content Resources
$2,500 [$400 spent on social ads]
- Priced at $625 per sponsored post and content resource
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for the sponsored post
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each content resource
Option #3: The next available start date is October 1, 2023.
2 Sponsored Posts + 4 Content Resources
$3,600 [$600 spent on social ads]
- Priced at $625 per sponsored post and content resource
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each sponsored post
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each content resource
Option #4: The next available start date is October 1, 2023.
2 Sponsored Posts + 6 Content Resources
$4,800 [$800 spent on social ads]
- Priced at $600 per sponsored post and content resource
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each sponsored post
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each content resource
Option #5: The next available start date is October 1, 2023.
3 Sponsored Posts + 12 Content Resources
$8,625 [$1,500 spent on social ads]
- Priced at $575 per sponsored post and content resource
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each sponsored post
- Includes a $50 Facebook, $25 Twitter, and $25 LinkedIn ad spend for each content resource
- Optional sponsored webinar add-on for $2,500
Benefits
In addition to building your brand recognition within the Nonprofit Tech for Good Community, sponsored posts receive 2,000-6,000 visits over a 12-month period with click-throughs to your website ranging from 3-10%. Promoted content resources receive between 400-800 clicks over a 4-week promotion period. Content partnerships are a unique sponsorship opportunity and in most cases, more affordable and better targeted than digital advertising.
Where Your Sponsored Posts are Promoted
- Our Weekly Newsletter: Your post is featured in our newsletter for 4-6 weeks (depending upon our content schedule).
- Facebook: Your post is shared once on our Facebook Page.
- LinkedIn: Your post is shared once on our LinkedIn Page and once from Heather Mansfield’s personal LinkedIn Profile. Your post is also shared to our LinkedIn Groups (when relevant): Social Media for Nonprofit Organizations, Online Fundraising for Nonprofit Organizations, Emerging Trends Marketing & Fundraising for Nonprofit Organizations.
- Twitter: Your post is tweeted/retweeted from our Twitter account 8-12 times (depending upon its popularity).
Where Your Content Resources are Promoted
- Our Weekly Newsletter: Your resource is featured once in our newsletter.
- Twitter: Your resource is tweeted/retweeted from our Twitter account 8-12 times (depending upon its popularity).
- Facebook: Your resource is shared once on our Facebook Page .
- LinkedIn: Your resource is shared once on our LinkedIn Page and once from Heather Mansfield’s personal LinkedIn Profile. Your resource is also shared to our LinkedIn Groups (when relevant): Social Media for Nonprofit Organizations, Online Fundraising for Nonprofit Organizations, Emerging Marketing & Fundraising Trends for Nonprofit Organizations.
Content partners that spend $3,000 or more annually are also listed as a sponsor on the right bar of Nonprofit Tech for Good and on our Thank You to Our Sponsors! page.
To inquire about becoming a Nonprofit Tech for Good content partner, please contact Heather Mansfield.