YouTube Archive

Five Nonprofits Maximizing YouTube’s Nonprofit Program

July 13, 2013
Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today,

HOW TO: Add YouTube’s New InVideo Programming to Your Nonprofit’s Videos

May 8, 2013
Seemingly less than 1% of nonprofit have upgraded to YouTube’s new One Channel design, but even fewer appear to be utilizing YouTube’s new InVideo Programming option. If you haven’t spent any time recently exploring YouTube’s enhanced tool set, I’d highly recommend that you set aside an hour

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

May 5, 2013
Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. If your nonprofit uses Gmail, Search, YouTube, Maps, etc., then you

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

February 17, 2013
YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. A sitewide roll out is expected in early March. The new design offers much less customization, but enables more efficient browsing of your videos and

Eight “Thank You” Videos Created by Nonprofits

March 19, 2012
With each passing day your supporters, donors, activists and sponsors are becoming overwhelmed by the barrage of tweets, status updates, text messages, and emails being thrown at them on a daily basis. As a result, text-based “Thank You” messages are often unread and overlooked. That said, a

YouTube Extends Their Nonprofit Program to Canada and Australia

February 26, 2010
Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of  YouTube’s Nonprofit Program. The benefits of the program incude: Premium branding capabilities and increased uploading capacity (View Example) The option to drive fundraising through

HOW TO: Create Videos for Your Nonprofit Without a Video Camera, a Budget of $0, and Little-to-No Tech Skills

October 1, 2009
Animoto is a service that allows you to create videos about your nonprofit using a selection of your organization’s best photos. Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your