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Content resources can be blog posts, reports, eGuides, or conferences hosted on a sponsor’s website that are promoted to the Nonprofit Tech for Good community. Content resources must be tailored to the nonprofit sector and related to nonprofit technology, digital marketing, or online fundraising. Our readers are most interested in posts related to social media, online and social fundraising, email marketing, and emerging technology.
Cost
The fee to provide a content resource to the Nonprofit Tech for Good community is $650 which includes a $25 ad spend on Facebook, a $25 ad spend on Twitter, and a $25 ad spend on LinkedIn. Our content partnerships allow sponsors to provide multiple content resources at a discount rate.
Benefits
Your content resource is promoted for a minimum of four weeks and when applicable, your social profiles are tagged on social media. Clicks to your content resource range from 400-800 which, in most cases, is more cost-effective than social advertising.
Where Your Content Resource is Promoted
- Our Weekly Newsletter: Your resource is featured once in our newsletter.
- Twitter: Your resource is tweeted/retweeted from our Twitter account 8-12 times (depending upon its popularity).
- Facebook: Your resource is shared once on our Facebook Page.
- LinkedIn: Your resource is shared once on our LinkedIn Page and once from Heather Mansfield’s personal LinkedIn Profile. Your resource is also shared to our LinkedIn Groups (when relevant): Social Media for Nonprofit Organizations, Online Fundraising for Nonprofit Organizations, Emerging Marketing & Fundraising Trends for Nonprofit Organizations.
To pitch your content resource and inquire about available promotion dates, please contact Heather Mansfield.