Heather Mansfield has presented over 150 in-person digital marketing and fundraising trainings worldwide since 2007. After taking time off during COVID-19, Heather is available to present in-person trainings in 2023 and 2024.
Her specialty is full-day trainings based on her 101 Digital Marketing & Fundraising Best Practices for Nonprofits series. Two trainings are available:
1) Digital Marketing & Fundraising Best Practices for Nonprofits
This full-day training covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits. Attendees will learn how to design their website to maximize online fundraising success, current best practices for email marketing and monthly and tribute giving programs, and how to use social media effectively for branding and fundraising. Attendees earn a Certificate in Digital Marketing & Fundraising.
2) Social Media Marketing & Fundraising Best Practices for Nonprofits
This full-day training covers the fundamentals of social media marketing and fundraising for nonprofits. Attendees will learn how to create and maintain a social media content strategy, current best practices for the top-performing social media sites, and how to be an early adopter of emerging social media trends. Attendees earn Certificate in Social Media Marketing & Fundraising.
For more information, please contact Heather at email@example.com.
“I have worked with Heather for three years and have seen her deliver training sessions across Asia Pacific in Australia, India, Malaysia, New Zealand and Singapore. Heather not only researches how local nonprofits use social media, but she then embeds those examples into her training sessions, ensuring that her content is localized and relevant.
She is a consummate professional and is so genuinely excited about the topic of social media that it permeates her training and is infectious. She is engaging and funny and delivers content that is easy to understand and most importantly, straightforward to implement. The feedback from attendees across the region is incredibly positive. She is a joy to work with and I would highly recommend her training for any level of staff, from social media managers right up to Executive Director level.”
Gillian Pearl, Technology for Good Lead, Microsoft Citizenship Asia Pacific
“When we heard from our many Catholic school principals and marketing directors that they needed assistance with their digital marketing efforts, we quickly found Heather Mansfield and Nonprofit Tech for Good. Heather has now visited annually for the past three years, providing best practice training to leaders of our Catholic high schools and elementary schools in Western Washington.
She clearly understands the challenges that all nonprofits face and, equipped with that knowledge, gives practical guidance to staff at our many schools so that they spend their time wisely in social media outreach and fundraising efforts. Heather is passionate about helping worthy causes and she keeps tabs on the latest trends. Her ability to communicate with a wide range of audiences, including those uncomfortable with technology and digital media, is incredibly valuable!”
Tim Hunt, Director of Marketing Services, Seattle Catholic Schools
“Our organization has been looking for ways to actively engage with our audience and improve our overall digital marketing strategy. It has been such a pleasure to work with Heather Mansfield on these efforts, and we are ecstatic about the results we’ve seen thus far – our website traffic is up 200% and our e-newsletter list has quadrupled in size in the time that we have been working together.
There is no question that Heather’s thought leadership and her trainings have helped significantly to build positive public awareness and recognition for the work that we do and to also bridge a gap between important services and the nonprofits who really need them. She is breaking barriers and pushing for progress within the sector.
Megan Soffer, Marketing and Social Media Manager, Public Interest Registry
“Working with Heather has helped us produce amazing results. After our first meeting with her, one of my senior colleagues told me it was the “…most helpful training we’ve ever had.” Not just on social media, but the most helpful training for any topic! Heather carefully analyzed our social media presence and helped us understand what we were doing right, what we were doing wrong, and what we needed to start doing.
After the first month of implementing Heather’s suggestions, our Facebook Follows were almost 8X greater than the previous month! Without her guidance, we would still be struggling for engagement – following Heather’s tips and data-driven suggestions, we can now use social media as a meaningful way to distribute our content.”
Andrea Cody, Community Engagement, Sesame Workshop