[Free Webinar] From Followers to Monthly Donors: Building a Ladder of Engagement with SMS

Date: Wednesday, December 2, 2026
Time: 1 pm ET / 10 am PT (1 hour)
Cost: Free
Presented by: Jedd Countey, Head of Partnerships at Ascend

Many fundraising programs rely on a volume-based approach: acquire as many contacts as possible and send the same donation appeals to everyone. While this can generate short-term results, it often leads to declining engagement and churn. In contrast, organizations seeing sustained growth are building supporter relationships through personalized, value-driven communication that naturally leads to higher giving and stronger monthly donor programs.

Building lasting supporter relationships that lead to donations and monthly giving requires a scalable, hyper-personalized strategy. In this free webinar, we’ll walk through three practical ways organizations are increasing engagement and driving more donations, backed by recent, real campaign data.

1) Turn Instagram Followers into SMS Subscribers
Your followers already care about your mission. We’ll show you how nonprofits are using Instagram DMs and simple two-tap opt-ins as a funnel for gift giving, with people who are already engaged.

2) Create More Personal Supporter Experiences Using AI
Supporters stay engaged when communication feels useful and relevant. We’ll cover ways to deliver value throughout the supporter journey and show how AI can help organize responses, identify engaged supporters, and support two-way conversations that go hand in hand with donation asks, without adding more work for your team.

3) Follow Up Based on Supporter Behavior
Automated follow-ups help you reach supporters at the right moment. You’ll learn how organizations are inviting one-time donors to become monthly givers, reconnecting with supporters who clicked but didn’t donate, and keeping campaigns top of mind in critical moments of engagement.

You’ll leave with a clear, repeatable playbook for building stronger supporter relationships at every stage of the supporter journey.

 Register Now!

Please Note: This webinar will be recorded. If you can not attend the webinar live, you will be sent a link to the recording within 24 hours after the webinar is over. Visit GoToWebinar’s Attendee System Check for information on how to join and attend this webinar.