There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 in September of 2009, I had very low expectations. I wasn’t convinced at all that the world needed another blogger. But within a few months it was clear that blogging was the missing piece in my online communications strategy. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!
That said, in addition to being a great tool to build your e-Newsletter list, if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Not only that, blogging can dramatically transform search engine results for your organization, but that is another blog post.
Many nonprofits don’t consider blogging either because they think they need to blog everyday and that it would be too time consuming, or they have no idea what to blog about. Well… you don’t need to blog everyday (once a week minimum), and below are 10 blog content ideas to help get your creative writing impulses inspired:
1. Share breaking news.
Why send around that New York Times article when instead you can promote a link to your blog post (complete with your organization’s branding, e-Newsletter sign up box and “Donate Now” button) commenting and linking to that New York Times article? Timely, relevant breaking news is basis of a good social media campaign.
2. Post calls to action.
Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like” you on Facebook. It’s amazing what your supporters will do for you if you just ask.
3. Ask supporters to donate.
Use your blog to publish distribute an urgent fundraising appeal. Tell your story passionately and briefly, and make sure you have a “Donate Now” button directly inserted into the blog post.
4. Share stories, photos, and videos from events.
Nonprofit bloggers should think of themselves as reporters, and a very popular blog is always a report back on an event complete with a photo slideshow or video.
5. Allow guest bloggers to share expertise and experience.
Ask a community leader, activist or educator to write an article related to your organization’s mission and programs. A blog can have numerous contributors!
6. Share stories from the field.
If your organization has staff that travel or work in the field often, have them write blog posts sharing their experiences, observations and photos while on location. Again, nonprofit bloggers need to think of themselves as reporters.
7. Share resources.
Blogging only about your organization and its work is a mistake. Expand your ideas about what you can write about. If yours is a health organization, give exercise or quitting smoking tips. If your organization serves children, write a review for a new children’s book. You get the idea. The possibilities are endless.
8. Highlight press coverage.
If you get written up in a magazine or the local paper, write a couple of short paragraphs about it and link to the article. That same is true if you get broadcast news coverage. Get a copy of the story and upload to your YouTube channel, and then promote it on your blog.
9. Share your social media success stories.
You don’t need to wait for a nonprofit tech blogger to cover your social media success story. Write your own. Many people are searching for nonprofit social media success stories. Just make sure you put “social media success story” in the blog title (and “nonprofit” if you can). Google “nonprofit social media success story” and you’ll see what I am driving at. Blogging transforms search engine results.
10. Interview experts, volunteers, donors and board members.
Do a 10-question-and-answer interview and then post it on your blog complete with a photo of the person being interviewed. Simple and potentially very interesting.