The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan.

If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world.


For Nonprofits Worldwide:

1. 2017 Global NGO Online Technology Report :: Download
Published by the Public Interest Registry and Nonprofit Tech for Good

2. 2016 World Giving Index :: Download
Published by the Charities Aid Foundation

3. 2016 Giving Around the Globe :: Download
Published by CECP

4. Digital in 2016 :: Download
Published by We Are Social

For Nonprofits in the United States:

1. 2017 Benchmarks Study :: Download
Published by M+R and NTEN

2. 2017 Digital Outlook Report :: Download
Published by Care2

3. 2017 State of Peer-to-Peer Fundraising :: Download
Published by Nonprofit Marketing Guide

4. 2017 Nonprofit Communications Trends Report :: Download
Published by Nonprofit Marketing Guide

5. 2016 Charitable Giving Report :: Download
Published by Blackbaud

6. 2016 Luminate Online Benchmark Report :: Download
Published by Blackbaud

7. 2016 Women Give :: Download
Published by the Lily Family School of Philanthropy

8. Giving USA 2016 :: Download
Published by the Giving USA Foundation

9. 2016 Donor Engagement Study :: Download
Published by Abila

10. 2015 Individual Donor Benchmark Report :: Download
Published by Third Spac Studio

10. Money for Good 2015 :: Download
Published by the Giving USA Foundation

11. 2015 Text Donation Study :: Download
Published by mGive

12. 2015 Diversity in Giving Report :: Download
Published by Blackbaud

13. 2014 Key Facts on U.S. Foundations Report :: Download
Published by the Foundation Center

14. Social Media: An Ongoing Series of Reports :: Download
Published by the Pew Internet & American Life Project

For Nonprofits in Canada:

1. 2016 Canada’s Charitable Sector :: Download
Published by the Canada Revenue Agency

2. 2014 State of the Canadian Web Nation :: Download
Published by Good Works

For Nonprofits in Asia Pacific:

1. Charitable Giving in Asia Pacific :: Download
Published by MasterCard

2. 2014 Australian Online Fundraising Scorecard :: Download
Published by Dunham+Company

For Nonprofits in Europe:

1. 2017 Charity Digital Skills Report :: Download
Published by Skills Platform

2. 2014 State of the Not-for-Profit Industry Report :: Download
Published by Blackbaud

3. 2013 Social Charity Index :: Download
Published by Visceral Business

For Nonprofits in the Middle East and Africa:

1. The Arab Giving Survey :: Download
Published by Philanthropy Age


Mobile for Good: A How-To Fundraising Guide for Nonprofits

mobile for good look insideBased on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.