2026 Artificial Intelligence (AI) Marketing & Fundraising Statistics for Nonprofits

The artificial intelligence (AI) marketing and fundraising statistics listed below can help inspire your nonprofit to adopt the use of AI for marketing and AI for fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.

AI in the Nonprofit Sector

70% of nonprofits believe AI can help reduce workload and improve communications, but 60% say they lack the in-house expertise to assess tools, and only 4% have AI-specific training budgets. [AI Equity Project]
70% of nonprofit professionals are concerned about data privacy and security, 63% worry about accuracy, and 57% are concerned about representation and biases in the use of generative AI. [Nonprofit Perspectives on Generative AI Report]
86% of nonprofits do not have an AI policy. [2026 Nonprofit Tech for Good Report]
Of the nonprofits that use AI, 38% report a positive impact while 13% report a negative impact. [AI for Good Report]
More than a third of nonprofit professionals (37%) are actively involved in wider discussions on AI. Those not involved cite a lack of awareness of opportunities for involvement, not being asked to get involved, and resource limitations. [Nonprofit Perspectives on Generative AI Report]
Nonprofit board members say the top three benefits of using AI are: minutes automation (82%), document summaries (75%), and director prep (63%). [AI in the Nonprofit Boardroom Survey]

AI in Nonprofit Marketing

The top three reasons nonprofits use AI are for internal productivity (35%), marketing and communications (31%), and development and fundraising (24%). [The Center for Effective Philanthropy]
51% of nonprofits use AI chatbots for marketing and communications. Of those, 75% use ChatGPT, 20% use Microsoft Copilot, 13% use Claude, and 13% use Gemini. [2026 Nonprofit Tech for Good Report]
The top three ways nonprofits use AI chatbots are to check grammar, spelling, and punctuation (53%), to help brainstorm headlines and subject lines (53%), and to create first drafts of content (39%). [Nonprofit Communications Trends Report]
82% of nonprofits are using AI chatbots informally/ad-hoc, mostly to generate content like drafting donor emails. [AI Equity Project]
Only 17% of nonprofits pay a monthly subscription for an AI chatbot. [2026 Nonprofit Tech for Good Report]
Of the nonprofits that say they use AI, 42% say they use it for data analysis and 24% for internal automation. [2026 Nonprofit AI Adoption Report]
20% of nonprofits use an AI tool to create and publish images/graphics and 1% use an AI tool to create and publish video content. [2026 Nonprofit Tech for Good Report]
69% of nonprofit marketers that use generative AI have not received formal training. [Nonprofit Perspectives on Generative AI Report]

AI in Nonprofit Fundraising

9% of nonprofits utilize smart fundraising donation forms and 3% use real-time fundraising intelligence. [2026 Nonprofit Tech for Good Report]
The average one-time donation for donation forms utilizing AI without using personally identifiable information (PII) is $161 compared to the industry average of $115, and the average monthly recurring donation is $32 compared to the industry average of $24. [Fundraise Up]
13% of nonprofits use predictive AI software for donor prospecting. [State of AI in Nonprofits]
Only 2% of nonprofits utilize agentic AI fundraising software. [2026 Nonprofit Tech for Good Report]
30% of nonprofits say they are interested in using fully autonomous AI fundraising software, but need more peer proof and case studies. [2026 State of Autonomous Fundraising Report]
4.5% of donors use chatbots, like ChatGPT and Claude, to find and research causes. [Brand Discovery in the age of AI Report]
63% of fundraisers are unsure about using generative AI for donor communications because it seems less personal, but 82% are comfortable using AI for donor research. [The Nonprofit Productivity Report]
76% of donors say it’s important for nonprofits to clearly disclose when and how AI is used, yet only 26% of nonprofit professionals say their organization does this today. [2026 Bridging the AI Effectiveness Gap]
The more generous the donor, the more likely they are to support nonprofits using AI – 30% for high donors, 19% for medium donors, and 13% for small donors. [Charities Aid Foundation]
Donors who give as a result of visiting a nonprofit’s website from a chatbot are less likely to donate right away, but when they do give, the average gift is $250. [Brand Discovery in the age of AI Report]
23% of foundations will not accept grant applications with content created by generative AI. 10% will. 67% are undecided about whether to accept AI-generated applications. [Candid.org]

The 2027 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program provides an honest, balanced approach to using AI for nonprofit marketing and fundraising and illuminates why AI literacy is a must-have skill. This webinar series will expand your skill set, advance your career, and help transition your nonprofit into the age of AI.