For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. For those nonprofits that allocate staff time, embracing early adoption is key to social media success. That said, below are eight timely and easy tips to help all nonprofits better utilize social media no matter their capacity.
1. Adding a complete address to your Facebook Page activates Facebook Location.
Facebook Location enables fans to check-in to your page and review your nonprofit.
2. Fans can “Save” your nonprofit’s Facebook Page.
Nonprofits that have added Facebook Location activate the ability for fans to save their page as a place.
3. A period is the difference between a public mention and a reply on Twitter.
When you use a Twitter username as the first word in your tweet, you must add a period before the username for all your followers to see your tweet.
4. The optimal aspect ratio for Twitter photos is 2:1.
For your followers to see a full preview of the photos you upload to Twitter, photos should be sized with a 2:1 aspect ratio. For example, 1024 x 512 pixels.
5. Tweets between 100 and 115 characters are more likely to be retweeted.
If your nonprofit is not getting retweeted, then you’re not doing right. Know the science of Twitter retweets.
6. Admins can edit posts on Google+.
Nonprofit can easily correct spelling and grammar mistakes on Google+ posts.
7. Pins can be added to a Pinterest map.
Nonprofits can use Pinterest Place Pins to create a board that showcases location-based campaigns.
8. Nonprofits can create LinkedIn Showcase Pages.
The LinkedIn Company Page tool set now allows admins to create Showcase Pages for campaigns and programs.