Public Interest Registry – the not-for-profit operator of the .org domain – has launched the first registration phase, known as the Sunrise Period (beginning April 22), for three new Internationalized Domain Names (IDNs). Qualified domain trademark holders can now submit applications for each of these three new domains, which translate to “organisation” or “institution” in non-Latin-based scripts – one in Devanagari (.संगठन), one in Cyrillic (.орг), and one in simplified Chinese (.机构). Registration will open to all interested parties beginning May 27.
By allowing organisations to brand their website addresses in localized scripts, Public Interest Registry is providing the opportunity for organisations to better communicate their mission and programs to audiences who speak and write in these widely used scripts as well as solidify their online brand as a reputable not-for-profit organisation. The need for these localized scripts is clearly indicated in numbers below:
- 143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language
- 497 million people speaking Hindi as a first language and 120 million as a second language.
- 1.4 billion people speaking and writing in some form of Chinese.
To purchase one of the new domains for your organisation, a full list full list of registrars offering the new IDNs can be viewed at pir.org/domains/find-a-registrar.
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.