UPDATE: This webinar was presented on December 10, 2019. You can view a recording on YouTube.
Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.
However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood. Our understanding of giving habits is based primarily upon the intuitions of fundraisers based on what they think works well, rather than what they know works well.
What if there was a better way?
Through the lens of behavioral economics, this webinar will examine the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make your monthly donor program more efficient and effective. We’ll dig into the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program, highlighting the most intriguing, surprising, and enlightening experimental studies and research on donor engagement and behavior. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level.
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.