Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.
However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood. Our understanding of giving habits is based primarily upon the intuitions of fundraisers based on what they think works well, rather than what they know works well.
What if there was a better way?
Through the lens of behavioral economics, this webinar will examine the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make your monthly donor program more efficient and effective. We’ll dig into the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program, highlighting the most intriguing, surprising, and enlightening experimental studies and research on donor engagement and behavior. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level.
Please Note: This webinar will be recorded. If you can not attend the webinar live, please register for the webinar to be sent a set of notes and a link to the recording after the webinar is over. All registrants are also sent a comprehensive set of of notes. Also, a toll-free number is not provided for the webinar, but attendees can listen to the audio presentation for free over their computer speakers or call into a phone number provided by GoToWebinar. Phone numbers are provided for those in the United States, Canada, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom.
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.