UPDATE: This webinar was presented on February 24, 2020. You can view a recording on YouTube.
Every nonprofit should have Google Analytics installed on their website. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance.
Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all. If you know it’s necessary to dig into your data, but aren’t sure where to start (or don’t think of yourself as a data person), then this webinar is for you.
Here’s what you’ll learn:
1. The advanced settings that are an absolute must for marketers.
2. Key reports that will tell you exactly how well your campaigns are performing.
3. How you can easily spot trends even if you hate math.