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Nonprofit-YouTube-Program-LLaunched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels.

Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools to nonprofits:

  • Google Wallet donate button
  • Call-to-action overlays
  • Live streaming
  • Video annotations

Google is shutting down Google Checkout worldwide and replacing it with Google Wallet on November 20, so at the very least those nonprofits taking advantage of YouTube’s Nonprofit Program who also take the necessary steps to accept donations through Google Wallet and YouTube, will be the best positioned when wallets go mainstream and transform online and mobile fundraising. That said, for your inspiration, below are five nonprofits maximizing YouTube’s Nonprofit Program and YouTube’s new channel design:

1. ASPCA: youtube.com/aspca

ASPCA


2. Nature Conservancy: youtube.com/natureconservancy

Nature Conservancy


3. OXFAM: youtube.com/user/OxfamGreatBritain

Oxfam


4. SOS Children’s Villages: youtube.com/SOSChildrensVillages

SOS Childrens


5. WITNESS: youtube.com/witness

WITNESS