Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced strategies requires advanced tech skills. If you know html and have a...
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month. 1. Monitor your website traffic. During the Era of Web 1.0, nonprofits...
Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts of cash, but unfortunately, since no international database of verified nonprofits exists,...
There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FBML App The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. It allows you to...
As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook: 1) Not knowing how to use Apps on Facebook Pages. When you...
MySpace is the social networking site to all things pop culture. Launched originally as a social network for bands and musicians, there are now over 8,000,000 Music profiles on MySpace. I use MySpace to check out and find new music, but I mostly use it to promote nonprofit organizations and their causes to the MySpace community. The Nonprofit Organizations...