By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the Internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator. These new fundraising apps will use new payment systems, such as Samsung Pay and Apple Pay (or your Facebook or Twitter login), and fundraising will transcend to level never even imagined by The Jetsons.
1) Household Appliances
Imagine: A breaking news story flashes on your refrigerator screen with an option to finger scan an urgent donation to a community in need.
Imagine: Listening to your local public media during a pledge drive and signing up to become a monthly sustainer through voice recognition while driving.
3) Smart TVs
Imagine: Watching an evening news segment about the poaching crisis in Africa and pointing your remote (or smartphone) at the screen to easily donate to an anti-poaching unit.
4) Public Space Advertising
Imagine: Waiting for your morning bus and being able to add your name to a petition or donate to an awareness campaign through near field communication on an ad screen at the bus stop (or subway, airport, etc.).
Imagine: Checking your Twitter on your smartwatch while on a walk and being able to easily donate to your favorite nonprofit on Twitter by simply tapping a $Cashtag in a tweet.
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.