LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will continue to do so for years to come. It’s no coincidence that online giving is growing rapidly as well. A decade ago most individuals still consumed print news and donated by writing and mailing checks. Today, as donors, activists, and volunteers worldwide have embraced the Internet for news and entertainment, so have they transitioned their giving and their trust to digital. The investment the early adopter nonprofits made into online fundraising technology and strategy in the late 1990’s and 2000’s is now finally starting pay off – especially if they have also invested into a smart, multichannel, integrated social media strategy.
1. #GivingTuesday 2014 raised 63% more than 2013.
2. Donors are 34% more likely to give on responsive websites.
3. Email fundraising accounts in 1/3 of all revenue raised online.
4. 18% of Americans says supporting youth and family causes are most important.
5. 60% of millennials donate an average of $481 to nonprofits each year.
6. Online donors aged 55-64 are the most generous crowdfunders.
7. Individual that earn $25,000US or less donate the largest share of their income to charity.
8. PayPal mobile donations on Giving Tuesday 2014 increased 101% over 2013 in the United States and Canada.
9. 19.8% of nonprofit event registrations occur on mobile devices.
10. May 6, 2014 was the largest single day of giving in U.S. history.
11. Myanmar, also known as Burma, is the most charitable nation.
12. Facebook, LinkedIn, and Pinterest are the most regularly accessed networks.
13. Facebook, Tumblr, and Instagram are where users spend the most time.
14. East Asia constitutes a staggering 33% of all active social media accounts worldwide.
15. The average salary in the United States for a mid-career social media manager is $56,218.
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.