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20 Stats Nonprofits Fundraising Social MediaGoogle research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a continued upward trend in philanthropy worldwide, a steady increase in online fundraising, and mounting evidence that as the use of social media grows, so does online giving.


1. In 2014, 1.4 billion people worldwide donated money to nonprofit organizations.

PIR-7Source: OnGood

2. 12% of all giving happens in the last three days of the year.

most donations made at the end of the year 2Source: Network for Good

3. 64% of all donations are made by women.

women donate most to charitySource: Maximillion

4. 72% of all charitable contributions are made by individuals; followed by foundations at 15%, bequests at 8%, and corporations 5%.

72 percent donors individualSource: Classy

5. Matures and Baby Boomers donate most often to places of worship while Gen X and Millennials donate most often to children and youth development.

how much people giveSource: Abila

6. Gen X donates more frequently than other generations.

Gen-X-gives-most-oftenSource: Blackbaud

7. 88% of dollars raised comes from 12% of an organization’s donors.

donro retentionSource: Boomerang

8. 75% of Americans think they donate more than average.  In reality, 72% contribute at a rate below the national average.

DonorPerceptionsSource: Money for Good

9. 84% of Canadians donate to charity with an average individual donation of $446 per year.

PIR-2Source: OnGood

10. 53% of Asia Pacific citizens donate to charity, with those in Thailand (71%) more likely to do so and those in Japan the least likely (16%).

charity in asia pacificSource: MasterCard

11. Volunteers give twice as often to charity as non-volunteers.

Volunteers-Give-MoreSource: Corporation for National and Community Service

12. Text donors are mostly likely to be 49 to 59 years old, female, married and a college graduate.

text donorsSource: mGive

13. Email results in one-third of online fundraising revenue.

email as fundraising 3Source: Salsa Labs

14. For every 1,000 website visitors, a nonprofit raises $612.

average online gift 2Source: M+R

15. 17% of crowdfunding donations are made on mobile devices.

demographics of crowdfunding donorsSource: Kimbia

16. Nearly 1/3 of all online donations are now a result of peer-to-peer fundraising.

peer to peer fundraisingSource: Classy

17. Pinterest and Instagram are now the fastest growing social networks.

Social networks growing the fastest 2Source: Pew Research Center

18. For every 1,000 email subscribers, nonprofits have 285 Facebook Fans, 112 Twitter Followers, and 13 Mobile Subscribers.

social media nonprofitsSource: M+R

19. 65% of all social media activity occurs on a smartphone.

mobile social media trafficSource: MobileCause

20. 51% of people who visit your website do so on a mobile device.

responsive designSource: Mobile Cause


To gain a better understanding of how nonprofits, charities, and NGOs worldwide use online technology, Nonprofit Tech for Good is conducting the first-ever Global NGO Online Technology Survey. The data will be used to compile a report about regional differences in how NGOs raise money online, use website and email communications, and embrace social media. Depending upon your answers, completing the survey should take no longer than three minutes. Your participation is greatly appreciated!

PIR-Report-Graphic-Newsletter