According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

Based upon the survey results of 2,485 self-identified liberal donors, 985 moderate donors, and 542 conservative donors – when asked the question: “To which cause do you donate money to the most often? Please select one or two causes:” – the 4,012 donors responded as listed below.

Donors with a liberal ideology support:

1. Human and civil rights:  11.7%
2. Children and youth:  10.7%
3. Human services:  9.6%
4.
Animals:  9.2%
5. Environment:  8.8%
6. Women and girls:  8.5%
7. Health and safety:  8%
8. Education:  7.4%
9. Arts and culture:  6.8%
10. International development:  6.2%
11. Religious services and faith:  5.3%
12. Community development:  5.2%
13. Research and public policy:  1.5%
14. Peace and non-violence:  1.1%

Donors with a moderate ideology support:

1. Children and youth:  17.8%
2. Religious services and faith:  13.6%
3. Health and safety:  11.1%
4. Animals:  10.4%
5. Human services:  9.1%
6. Education:  8.8%
7. Environment:  5.9%
8. Community development:  5.1%
9. Women and girls:  4.5%
10. International development:  4.2%
11. Arts and culture:  4.1%
12. Human and civil rights:  3.2%
13. Research and public policy:  1.4%
14. Peace and non-violence:  .8%

Donors with a conservative ideology support:

1. Religious services and faith:  29%
2. Children and youth:  15.2%
3. Human services:  11.2%
4. Health and safety:  7.9%
5. Education:  7.8%
6. Animals:  7.5%
7. International development:  4.9%
8. Community development:  4.8%
9. Women and girls:  3.6%
10. Arts and culture:  2.9%
11. Human and civil rights:  2.1%
12. Research and public policy:  1.8%
13. Environment:  1.3%
14. Peace and non-violence:  0%


2017 Global Trends in Giving Report

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report explores the impact of gender, generation, and ideology upon giving and volunteerism.