This post is part of Your #GivingTuesday Game Plan, a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign.
A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz. On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday.
Monthly Gifts: A Perfect Way For Millennials To Pitch In
Given their post-college financial constraints, millennials prefer the ability to show their support without a huge financial commitment, which is why 52% of them say they’d be interested in setting up a monthly donation toward a cause they care about for a small amount they’ll barely notice.
While a $10 a month contribution from a millennial donor may not seem like much, multiply that by 100 and that’s an extra $12,000 you can put toward your mission every year. And don’t forget that as they move up in their careers, millennials will increase their gift amounts to you substantially. Begin building meaningful relationships today with the donor group that will sustain your organization’s future by turning their Giving Tuesday gifts into opportunities to support your mission for the long haul.
3 Ways To Promote Monthly Giving On Giving Tuesday
Millennials aren’t the only group who will jump at the chance to give monthly. Check out these 3 ways to let all your donors know that they can celebrate this year’s Giving Tuesday with a recurring gift:
1) Define monthly gift amounts in terms people can relate to.
ONE LESS COLD BREW CAN CHANGE A LOT. For the cost of a coconut milk cold brew you’d snag before work, you can give a shelter pup a second chance at finding a forever home. Celebrate Giving Tuesday with a $5/month pledge to Teeny Rescue Animal Shelter. Give here: yournonprofit.org/givemonthly
2)Set a goal of monthly donors on Giving Tuesday.
Instead of a traditional dollar goal, let your donors know the desired number of monthly pledges you’d like to achieve in a single day. (Remember: the smallest pledges add up to a sizeable yearly donation!)
3) Lead with the impact of a monthly gift.
Spell out how each monthly gift amount makes a difference. For example, a human services organization might say, “Feed a person in need with a monthly gift. A $10 donation provides lunch for a week. A $20 donation covers breakfast and lunch for a week. A $40 donation provides 3 full meals a day for a week.”
Don’t Have A Monthly Giving Program?
Download a free Monthly Giving Starter Kit that includes everything you need to get prepped to accept recurring gifts on Giving Tuesday.