1. Social media fundraising is built upon and empowered by the GuideStar database. 2. All 501c3’s in the United States have profiles on GuideStar. 3. Network for Good uses the GuideStar database to distribute online donations made on their website and on their partner websites. 4. Network for Good has partnered with Change.org, Razoo, Facebook Causes and Give...
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced strategies requires advanced tech skills. If you know html and have a...
If you are reading this now, then of the world’s 6.8 billion people, you are likely one of the lucky ones. You have Internet access, a computer, a roof over your head, and likely planning some holiday shopping this year. By spending consciously, your consumer power can change the world. Did you know that in the United States more...
Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts of cash, but unfortunately, since no international database of verified nonprofits exists,...
A few weeks ago I was at a fundraising event that had a silent auction. So many fabulous items had been donated, but unfortunately bidders could only pay in cash or by check. I haven’t had more than $5 in my pocket for years and I can’t even remember the last time I carried a checkbook with me. So,...
This morning I followed my 10,000th nonprofit on Twitter! A young nonprofit dedicated to building schools for girls in developing countries named Circle of Women. That they are number 10,000 is completely random, but I am pleased that it is an organization with a mission dear to my heart. I worked for a number of years in international development...
Please Note: All nonprofits in the United States that have an entry in GuideStar.org are also on Change.org. You can access your nonprofit’s profile and the Change.org tool set by signing up for a Nonprofit Admin account. Now on to the best practices: 1. Brand your organization’s profile on Change.org. Nonprofits can easily design their profile on change.org to...
Over the last few years we’ve heard a lot of discussion about nonprofits and their use “Web 2.0” and social media. Much of the focus has been on the fundraising tools themselves … What are they? How do they work? Do they work? But very little analysis has been made about how Web 2.0 donors are different. I am...